It's easy to look at the specs for the SGS3 and wonder why anyone would need it. When you hear that a device has a dual core 1.5GHz processor, 2GB of RAM, 16GB ROM (expandable to 48GB) you'd think you were talking about a computer and not a phone. In reality you're speaking about both as phones are used less and less to actually speak to people as it is to communicate with people in a myriad of ways. Your phone now powers you to send text messages, pictures, videos, and connect with people all over the world in record speed. The pictures that you take aren't the same as they were when webcams became popular or even when digital cameras first launched. The 8MP sensor on the SGS3 enables you to capture pictures that will make you wonder why you'd want to ever carry around a traditional digital camera or camcorder.
While all of these hardware innovations sound great, the real place where this phone points to the future is in the software. Traditionally Android phone makers looked at only using a skin to differentiate their phone from others available on the market. Samsung has taken it a step further and integrated a lot of special apps to make their phones stand out. S Voice may not seem like anything special but the reality is that there are a lot of times when typing on your phone just isn't as quick as you'd like it to be. Instead of searching or setting appointments in your phone, you can have S Voice do it for you. While it's true that voice commands aren't anything new to Android no other manufacturer has brought it to the forefront of the device like Samsung is doing with the Galaxy S III. The phone also has the option to use its camera to check and see if you're looking at your phone to ensure that it doesn't turn off the screen even after it has timed out. These little things, along with the powerful hardware which make it happen is what is separating the Galaxy S III from other phones currently available and which will hit the market in the months to come.
There is another piece to what is making the Galaxy S III so successful and that is how it is following Apple's approach to device launches. Apple is well known for putting together great devices with great software and releasing them to people all around the world at the same time. Samsung is doing the same thing here and that will only make people want to buy the phone since they don't feel slighted by a company who releases in a few countries and then waits months to follow up in America. This points to the increased sway Samsung has developed with the phone carriers in the US. If the carriers didn't want to do it, they wouldn't as we've seen time and time again with other phones in the past.
The real question is if people who buy this phone and get stuck on a 24 month contract with their carrier will stay happy or will Apple's latest phone keep people on the sidelines until a side by side comparison can be done. No one knows when a new iPhone will be made available but the reality is that in the meantime Samsung will do everything in its power to get their phones in the hands of more people and away from their competitors whether it's LG, HTC or Apple.
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