There is two-iron fact of doing business on the Internet, one is money and the other one is time. If you have money, you can use it buy those tools, software or automatic system to help you speed up the task and allocate your time on some other important things.
On the other hand, if you do not have money to invest on those efficient tools, then you need to spend a lot of time searching around and find properly way and work on your business, in the other words, you will not have time to do other things because your time is already be tight up with one task.
See, there are always have some opportunity costs lying in between of these two. If you are in this kind of situation, it may take you longer time to achieve what you want. For instance, build up an essential mailing list.
To have a significant mailing list is every marketer's goal, but the thing is how to achieve it if you do not have much money to spend on advertising your online business.
Following are some tips to help you overcome the obstacles and work on your way up to the ladder.
Lets' see if you don't have much money to spend on advertising your online business, if you don't have time to write your own e-book, then write ezine articles, which is the most effective and least costly way to attract visitors to your website and build your mailing list.
Why do I say this? One of the reasons is that there are an increasing number of people are using internet technology to find information everyday. To satisfy this growing quest, ezine owners are always looking for fresh articles to publish in their newsletters, or website to attract visitors in case if they do not have time to write their own material.
So write and submit your articles to different ezines to get your articles exposed is an essential strategy to help you build a mailing list, the best thing is the submissions are free.
The main reason for writing articles for submission to ezines is the amount that you are going to save on your advertising.
At the end of your article, your personal bio and your site's URL will be published, here you go - your free advertising.
In addition, there also has an author resource box, which usually is the same size as a typical ezine advertisement; all of your information is there. This little box will help you earn ten times the coverage, which is a great value. For an investment that only cost you an hour or two of your time to write, for sure you want to give it a try, right.
Once people read your article, if they like it, they will join your mailing list, spread the news to others. They will refer them to their friends and family who they think will find them interesting. Some of them will publish your article in their own website if they think their visitors can gain benefits from your articles.
This will help you increase your web site's visibility. Visitors who in turn become motivated purchasers will eventually turn into repeated buyers. You build goodwill by teaching and sharing your experiences freely with others
Furthermore, every ezine has an archiving section, which will give you additional benefit.
Once your articles and links to your website appear on more and more pages, your search engine link popularity will increase tremendously.
The beauty of this is it is there permanently. Five years from now, it will pop up on a search. Because the increasing exposure and link popularity, your name will become better known by the market, your credibility as an expert in your field will increase and get build.
Once you become an 'expert', you will frequently be interviewed by other publications and eventually more and more readers will come to you, of course, the rate of your popularity will get increased as well, which can resulting in your mailing list build up without frustration.
Guard your list with your life as it is the most valuable asset in your entire online business.
This is how Word-of-Mouth grows your business at no cost.