Affiliate marketing is a partnership that is developed between an online merchant and a website owner, wherein a website owner promotes the product or service of the online merchant in return for a commission. It is a great means of generating additional income because the merchant pays the website owner for purchases made or traffic generated as a result of their advertisments.
There are basically three types of affiliate marketing programs: Pay-Per-Click (PPC), Pay-Per-Lead (PPL), and Pay-Per-Sale (PPS). These three programs pay a commission to the affiliate member based on a specific action taken by a potential customer. PPC pays for a click on the link; PPL pays only for those website visitors who actually fill out a form indicating their interest in purchasing the merchant's products or services; while PPS pays for a sale that is generated from clicking on the link.
The most important marketing resource lies in increasing the traffic to a website, which in turn increases the number of people who may click on the affiliate's link. The best way to increase traffic to your website is by writing informative and effective content. This information should use keywords that describe the product or service you are promoting through your affiliate program. This is so that when people search for information with these keywords, they should come across a website having not only the information that they need, but also a link to your website.
Visitor's that click on your link, may become a potential customer for your product or service, so the main intention of this content is to draw as much traffic to your website and to get as many clicks to your link. This is indeed a great marketing resource.
Some visitors do not approve of affiliate link's because they think that the page was created just to drive traffic to the affiliate link, in order to avoid this, and to avoid any other risk, it is best to camouflage your links with a simple code. Though making printouts of pages with frames is rather difficult, framing your links proves to be a great affiliate marketing resource.
You can also use inline frames on your website to keep up traffic. Inline frames are the best choice for people who do not like frames. With inline frames, the website owner, and the affiliate are able to mask their affiliate links, thus retaining traffic to their website. With this feature, you can also maintain the current design of your website.
Business cards are another great marketing resource. Though the affiliate program is online, it is not necessary that its promotion remain online. You can promote your affiliate program offline, with business cards, or other forms of advertising like flyers.
Another great way to get your message out there is by sending Ecards to potential buyers. When sending an Ecard aim should be to make your message interesting and attractive to stand out from the junk mail that people receive. You could use witty, bold headlines to attract the reader's attention. The reason Ecards work is because people like receiving things, and upon seeing an Ecard in their mailbox, they will be curious enough to find out what is in the card.
Besides, Ecard providers usually have a tracking service where you will be informed when your card is opened. You can then get an idea of how effective your follow up campaign is. However, use Ecards only on special occasions and not too repetitively. Use short and appealing messages in the Ecards. Finding free Ecards is not difficult on the internet as there are many different Ecard websites, and this will ultimately save you money.
You could also develop trust and confidence with your affiliates by writing a newsletter. Create a newsletter that is interesting, fun and upbeat. Adding a few articles will make it more appealing with perhaps a few references as usable tools. You could include information of affiliates achieving milestones like "Top 100" placement; and include wishes with a reward if possible to the affiliate.
There is no difference on the number of affiliates you have in your program; the effects the newsletter produces is the same. With the right wording, you can make a small team look big through your newsletter. Remember, it is mainly interest and trust that is developed through affiliates with a newsletter. Also make announcements of anything new and exciting that would be of interest to your clients.
It is always better to have an auto responder in your affiliate program where you can send messages to a group of people quckly. These auto responders usually can only send text messages; but it is the best choice for distributing newsletters and special announcements you may have. You can also distribute HTML documents with an auto responder, which makes your written communication look more interesting and attractive.
While all of these ideas are great, the main secret to affiliate success lies in follow up. There is no point in just starting an affiliate program, without giving it any follow up. If you want to run a successful affiliate program you must constantly keep your affiliates and your customers informed of what is going on.