Autoresponders are one of the most important marketing tools that you must have if you are really serious about doing business on the Internet and achieve success.
In today online business world, Internet marketing and autoresponders essentially go hand-in-hand. You simply can not succeed in this market without the use of autoresponders.
Let us face the truth - by its nature, doing business on the Internet or market your products on the Internet in order to finally make a sales can be very time consuming.
Whether you are an affiliate sell other peoples' products or you market your own products, an autoresponder is playing a big role in your marketing arsenal.
Why? Because you can use this tool to deliver sales messages to your opt-in customer list, to deliver email courses, to send reminders, to keep in contact with your past customers, to develop a relationship with potential customers, to grow your opt-in-list and achieve sales!
Believe it or not? If you ask any successful marketer, they will tell you that there are two tools are vital to any type of online marketing, one is to have your own opt-in list and the other one is to use an autoresponder.
Marketers can take away all of their other marketing tools but they would fight to death to keep the list and the autoresponder because it is the best tool to help them success in the email marketing campaign and list building.
Well, there may have some marketers will tell you that this is a waste of time, they are probably right only if you already have a list of one hundred thousand people that you can market to, otherwise you should use autoresponder service.
However, for those who do not have a list, give things away for free through autoresponder is one of the best way to get list built! Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of in just one click.
The objective of doing this is to get people to sign up to receive your freebies, and to agree to receive email from you in the future. It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, plus the permission to email them in the future.
If you don not use autoresponders to send out your email to all of your list automatically, what you are going to do? - Are you going to sit in front of your computer, copy and paste each of your subscribers' email address into the 'To' box and send? Absolutely not.
Come back to Internet marketing, if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to help you generate extra revenue. Later in the future, when you send out email, you can again promote your products or services.
One thing you need to make sure is that you have to included valuable information in the email, otherwise you will have people dropping off of your autoresponder mailing list like flies!
Speaking of autoresponders, I will only recommend ONE autoresponder service - Aweber.
Aweber, is the best and has the most full-featured service available autoresponder. I have been doing business with them since day one, and am more delighted with their product and customer service every day.
So using every opportunity that is presented to you in the world of Internet marketing is vital to your success.
You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the "Thank You" email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future!
So do not waste those opportunities, and put it all in automatic mode with the use of an autoresponder.