Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese
  Number Times Read : 1054    Word Count: 2007  
Categories

Arts & Entertainment
Business
Career
Cars and Trucks
Celebrities
Communications
Computers
Culture and Society
Disease & Illness
Environment
Fashion
Finance
Food & Beverage
Health & Fitness
Hobbies
Home & Family
Inspirational
Internet Business
Legal
Online Shopping
Pets & Animals
Politics
Product Reviews
Recreation & Sports
Reference & Education
Religion
Self Improvement
Travel & Leisure
Vehicles
Womens Issues
Writing & Speaking
 


   

Advantages of Static In-Game Advertising



[Valid RSS feed]  Category Rss Feed - http://articlespromoter.com/rss.php?rss=330
By : Dirk Hamman    99 or more times read
Submitted 2000-04-11 00:00:00
Video games are clearly the entertainment medium that has experienced the fastest growth over recent years. It is estimated that hundreds of millions of people from all over the world prefer video games over traditional media as the entertainment media of choice. Marketers seeking to reach the 18-34 demographic found that videogames are one of the most powerful and efficient advertising platforms. Taking advantage of this huge opportunity has led to what we now call in-game advertising.

In game advertising refers to the delivery of advertising through video games. Both the game industry and the advertising industry can benefit tremendously from in-game advertising. Those in the game industry cannot overlook the new stream of revenue that in-game advertising offers. In-game advertising provides a very effective way to reach the 18-34 demographic. Statistics show that most men in that age group tend to favor video games over television.

There are two types of in-game advertising: static and dynamic. Dynamic in-game advertising means that the advertisements can be integrated in the video game even after the video game has been published. Although this particular type of in-game advertising has some advantages, it does have its shortcomings and limitations. Probably the most notable one shortcoming is that the dynamic in-game advertising requires a live internet connection. This rules out the possibility of reaching those gamers that do not have their game console connected to the internet. Static in game advertising, however, does not depend on internet connectivity or high bandwidth to work, because in static in-game advertisement the ads are hard-coded into the video game before it is published.

Static in-game advertisements are permanent integrated into the game. Static in-game advertising comes with the advantage of allowing both developers and advertisers to create ads that are more tied to the game storyline. Static in-game advertising allows more meaningful and elaborate brand integrations, while being more relevant to both the game story and the player.

All in all, since both advertisers and the game industry have something to gain from in game advertising. However, it is critically important that the ad integration is done appropriately as not to degrade the quality of the game. The game industry perceives in-game advertising as a promising stream of revenue and advertisers see it as a promising way to engage the hard-to-reach 18-34 demographic.
Author Resource:- For more resources about In Game Advertising or even about Static In-Game Advertising please review this weblink http://www.gamediamond.com
Article From Articles Promoter Article Directory

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 

Free Article Submission

Website Security Test