Article marketing has become the best way to achieve multiple goals with a single marketing campaign. Raise page rank and SERP while informing your audience and pre-selling products or services. Increase conversion rates by educating your readers.
High Page Rank
High page rank is important to the success of any business. Nearly 80 percent of the population consults Google, Yahoo or some other search engine before making a purchase. That fact is at the top of every webmaster's list of things to remember.
The closer a website is to PR1 SERP1, the better your chances. Sales rely on traffic and traffic relies on three primary things. Marketing efforts, PR and SERP determine your overall success in online business.
Achieving a high page rank is pretty simple really. Create a domain name that is relevant to your content then create a marketing campaign. Staying at a decent PR is the tough part.
Every entrepreneur on the Internet has the same goal in mind. They want to make money and become successful. That's the way business works.
Those who work the hardest and are the most diligent achieve their dreams and goals. Those who treat business as a hobby receive the benefits related to a hobby. Decide if you're into a hobby or a business.
Achieve Prime SERP
PR is important but don't overlook the importance of SERP. You could be listed on PR1 of every search engine results page but if your SERP is 10 you probably aren't getting much traffic. The people with SERP 1 - 5 are getting all the attention.
Stop letting others pave the way for you. Create a unique article marketing campaign that blows the socks off of your readers. Give them a reason to visit your website in lieu of the competition.
Benefits of Article Marketing
Articles do so much more than act as search engine fodder. They relay specific information to your target audience that they can't find anywhere else. Each unique article you write is another step toward success in business.
Even if you're not a writer yourself, writing companies abound online. Have a professional who's trained in keyword usage and proper writing techniques to write for you. In business you have to make sacrifices and you have to invest in your business to watch it grow.
Investing in your business doesn't have to cost a small fortune. Most people who market with articles submit 3 to 5 articles per week to publishers across the internet. Their campaign may cost as much as $400.
That same campaign is still working for them month after month. Those articles will be hard at work 6 months from the publication date. As long as every publisher on the internet doesn't take them off their website, those articles will be working for years to come.
The same is not true with other forms of advertising. Blogs, community websites and forums come and go. Article directories make money so they're there to stay.
Article directories and libraries make money on content other people provide. They offer you a place to publish your article then they place ads in strategic locations. Your article is increasing your PR, SERP and business success while earning random publishers passive revenue.
Either way you look at it, that's a win-win situation. Even if you pay someone to write and distribute articles for you, the increase in traffic and sales makes up for marketing costs. You won't see results immediately, the article has to be published and indexed by search engines.
The average amount of time to expect results is 2 to 3 weeks. First you'll see an increase in traffic. Then you'll see an increase in sales.
Increase your PR, SERP, traffic, sales and popularity at the same time with article marketing. Thousands of links do the hard work for you. You sit back and reap the rewards of being a smart entrepreneur.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells itself; become an Article Marketer Affiliate today. Learn how to get backlinks with articles here.