Building a successful online business takes time and dedication. As the entrepreneur you must learn the basics of page rank and SERP. Your search engine results placement is nearly as important as your page rank itself.
Your business must be discovered by your target audience. Success means improving your traffic and page views. Increase the popularity of your webpage by following a few of the steps we outline here for you.
The most important thing to keep in mind is diligence. It takes time and effort to increase your SERP, but it's worth it. Every good thing in life is worth working and waiting for.
Submit Your Site to Free Directories
Submit your web address and basic business information to free website directories. Perform a search for website directories with any search engine like Google or Yahoo. Submit your site's information to as many as possible.
Write Articles Yourself for Free
Whatever your business, you know it better than anyone else. Write several articles about your website or product. Write a captivating "About the Author" section to invite the reader to click. Submit your articles to free article directories. Hire a writer if you can't write articles yourself.
Edit your own work thoroughly and ask a friend to proofread it for you. Be sure to use spell check. Punctuation or grammar problems don't go very far in showing people you're an expert. People will trust what you have to say if you take the simple step to proofread.
Use clear and descriptive keywords when writing. Keywords that convey your topic must be placed in strategic points in your articles. For example, if you're posting a recipe for homemade brownies a good title would be "Our Favorite Homemade Brownie Recipe." A less effective title would be "Our Favorite Dessert."
It's important to know that most people don't know you. Use this to your advantage when beginning to submit articles. Tell people who you are, where you're from, and how you got started with online business.
Write about each aspect of your business, no matter how small. People love articles that outline specifics like why you started an online business. Write about the processes you went through. Tell people what's enjoyable to you about your product.
Each article, newsletter and blog post must show your enthusiasm about what you do. Win your reader's trust and business with honesty, knowledge and enthusiasm. Those three key emotions bring more traffic and increase sales more than any other.
Search for Relevant Blogs
Find online forums and blogs that pertain to your subject matter. Begin your own discussions about your site on forums and comment on messages left by others on blogs. Share your knowledge about the products or services you promote.
Blog, Blog, Blog
Find several blogs that contain similar content to your site. Simply add constructive comments to the posts. Always add your link back to your site somewhere in the comment.
Some blogs don't allow links within the body of comments. Most blog software does, however, require your name and URL. Make the most of that option.
Once you begin to participate in several blog communities, you'll find many active bloggers. Build relationships with people who are active on a variety of blogs. Invite them to add a link to your site and offer to do the same for them.
You Need a Business Blog
Every business needs a blog. Your business blog tells people about products and services you offer. Post a link to your blog in emails, newsletters, forums and other related blogs. Encourage people to comment. Create a sense of community by asking the reader's opinions.
Regular Participation in Online Forums is Vital
When you begin searching for forums to increase your SERP, don't let that effort go to waste. Bookmark the pages you have visited and visit a few times a week. Respond to every comment about your business or products.
Cover Topics That Need Attention
Certain topics that don't get a lot of attention in a forum need you. Choose to answer people's questions or participate in topics that have yet to generate a lot of interest. This builds your creditability as you help others.
Invite Your Friends or Trusted Bloggers to Write for You
Friends you talk to regularly can help you advertise in forums and blogs. Simply ask people you know to go to blogs you participate in and write about your site. Ask them to give an exclusive angle associated with your niche.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells itself; become an Article Marketer Affiliate today. Learn how to get backlinks with articles here.