As a writer, you may engage in storytelling as well as article writing. Maybe you write novels and short stories, along with your informative web content. You know a story must have a good beginning, developing middle, and satisfying end. Your articles must also have this beginning, middle, and end structure, all effectively presented.
Did you know that there's another story in play after you complete your article writing efforts. It's the story of article marketing, how it contributes to page rank. It's also the story of how this page rank affects your search engine results page (SERP) listings. In the end, it's truly a story of how article marketing results in more credibility and exposure for you, the writer.
It all begins with your well-researched articles ready-to-go. It's an exciting beginning when your hard work of writing is complete. You have a set of articles before you, on topics you're enthusiastic about and want distributed. You proceed to search for the best article distribution service available. Your article-marketing story begins.
Your article marketing campaign takes full flight when you choose a service that allows for unlimited submissions. Your mission as a writer is to get as many articles as you can create into circulation. Don't choose an article distribution service that limits how many articles you can submit.
Many services set a limit, and then charge extra fees for additional submissions beyond this limit. You want to pay a one-time fee and then submit to your heart's content. This is where you get your links multiplying quickly across the Web.
Now the plot thickens, your article-marketing story is developing. It develops when your article distribution service engages in never-ending distribution. The better services do not submit your articles to publishers once. They distribute your content over time. Through this, your links keep increasing. More links in cyberspace are a prime factor in boosting your page rank.
Your article-marketing story develops further when the service engages in wide and deep distribution. This is your articles going Web wide reaching numerous popular publishers. Of course, the value is in a service sending your articles to a plethora of niche publishers.
You want your articles in publications that target an audience already interested in your topics. This is the "going deep" aspect of article distribution. Your articles find their way down into ultra-specialty publications, well beyond general interest readership publications.
The pace of the article-marketing story now picks up. An editor publishes your article on a web page or in a newsletter. Maybe your work finds its way into a reputable and wildly popular ezine. Therefore, publication leads to the creation of backlinks to your site.
Backlinks drive up page rank. A major search engine loves it when they see tons of relevant links, from high quality sites, back to your website. As your page rank grows, it affects your SERP listings. A higher page ranks means higher SERP listings. This is because the search engine deems you relevant to those who use their service.
Your page rank and hence higher SERP positions increase steadily the more article campaigns you employ. This means it's back to your computer screen to create. The more article writing and article submission you engage in the more fresh links you get out on the Web.
When your article appears on a website, in an ezine, or a newsletter within your niche, you gain a highly targeted backlink. Any time a publisher reprints this article you gain another backlink. You article marketing story is reaching its inevitable and highly satisfying conclusion. That conclusion is:
However, first a commercial; do you know that all article marketing services are not alike? The best ones offer free resources for writers to help them write better and faster. They offer free podcasts, eBooks, software, and audio seminars. Make sure you choose a service that understands the importance of helping the writer who is behind the articles they distribute.
Now back to our story. How does it all end for you the writer when you engage in an article marketing campaign? It ends with that higher page rank and more first page SERP listings. It ends with your website gaining that coveted pre-sold traffic that converts into customers. In the end, you find your reputation as a knowledge provider to your niche is stronger as well. They view you as a trustworthy information source and listen to your recommendations.
It's a successful conclusion to a story that began with article writing and continued with article submission. It developed when that top-notch article distribution service developed the plot by distributing your articles around the Web. Now, you the writer can fade to black and sleep peacefully at night. That's because you know your articles are still working for you and your page rank is still growing.