When it comes to article writing, you no doubt go through a process to achieve goals you set for yourself. You start with an idea, research it thoroughly, then plan your article. You may organize your information and employ some type of outline. You then get to work, and the result you hope is satisfying from a creative standpoint. When it is, you know your process is an efficient one that pays dividends.
There's a process available to you that takes over from where your article writing efforts end. This process is article marketing and it pays dividends to you in the form of higher page rank. It also increases your stature as a knowledgeable writer. The end of the process is greater traffic to your website.
Page rank is a key element to your online success as a writer. You may use your articles to promote a business, a cause, or talk about an interest. These quality articles gain you an audience. However, articles, as part of an overall article marketing campaign also gain you a higher page rank. This higher page rank itself produces higher search engine results page (SERP) listings.
Why is article marketing a driving force behind page rank? How does this all work? Article marketing is a driving force behind page rank because it allows your links to spread across the Web. How it works is broken down in the following steps:
The first step, after you write those useful articles targeted to your niche, is article submission. You can submit manually to publishers one at a time. However, this is time-consuming. You're better off to let a top-notch article marketing service distribute your content. Submit your work to them, so you can move on to writing a new series of articles. Let's face it, numerous article-marketing campaigns, not just one, build your online reputation faster.
Its importance you choose an article distribution service that allows unlimited submissions. Don't choose a service that says you can submit "this many", but if you submit more, we charge you "this much extra." No, choose a service that let's you submit to your heart's content for a one-time subscription fee. Unlimited submissions are what gain you a broad network of links. This is conducive to garnering a higher page rank.
The article marketing service is now front and center for you. They're ready to perform their duties, which is widespread distribution of your content. A good service performs continuous distribution for you. Over time, they consistently distribute your articles to the top publishers on the Internet.
Your relevant, informative articles, receiving widespread publication, give a boost to your page rank. A major search engine takes notice that popular and relevant publications are displaying your work. They reward you with a high page rank because they see your content as relevant to web users. The more publications that give space to your articles the faster search engines take notice of you. Your page rank grows in direct proportion to this exposure.
Publication of your article on a web page or in a newsletter or e-zine means a fresh backlink. A reprint of your article means the same thing. The more backlinks you receive from sites within your niche, the more search engines deem you relevant. It's "reputation by association" so-to-speak. Therefore, you want highly popular and reputable websites of your niche publishing your articles. When they do your reputation as a writer grows. By extension, traffic to your business, hobby, or particular 'cause' site grows.
Credibility and More Traffic
Article marketing, the more you engage in it, builds your credibility as a writer. Those within your target market view you as an authority. They look forward to more articles from you on topics that interest them. They also look forward to linking from your articles to your website. They want to find out more about you, as well as more information that is useful.
With this increased interest and linking back to you, your page rank grows. It doesn't stop there; you now rank higher in search engine results page (SERP) listings. A higher page rank results in a search engine listing you on their first pages. Your goal is to achieve a top-ten listing. It's not easy to obtain, however consistent article marketing with high quality articles helps achieve this.
Engage in article marketing so your article writing efforts pay healthy dividends. With the article marketing process, you can systematically increase web exposure for your articles and links. This increased exposure boosts your page rank, SERP listings, reputation and builds your audience.