Marketing is often one of the largest expenses facing an entrepreneur. Internet based businesses are just as susceptible to marketing problems as brick and mortar businesses. Article marketing puts your business name and products up in lights.
No business makes money without traffic and sales. Directing traffic to your website is as simple as proper marketing. Marketing with articles provides more advantages than any other form of online marketing.
Publishing one article per week creates hundreds of links back to your website, increasing your link popularity. Each article published has the potential to establish you as an expert in your field. Honest articles full of factual information create a sense of trust for your readers.
Article marketing creates the opportunity to generate thousands of relevant links back to your website. Link popularity is one of the many ways search engines rank websites. Irrelevant links don't generate as much popularity as relevant links.
Articles written about specific products or services you offer automatically generate a relevant backlink every time someone publishes your article. Article directories allow webmasters to use your article as content to fuel their own website as long as specific information is left intact. Your author resource box and of course a link back to the directory are required.
You're the Expert
Article marketing establishes you as an expert in your field. Your products are your specialty. Consumers look for expert opinions and advice before making purchases.
Even if you don't write the articles yourself, if your name is in the author resource box, people look at you as the expert. Hire a professional writer to write your articles and to manage your article marketing campaign. Professional writers understand the importance of keyword usage and optimization.
Information is King
You see the phrase "content is king" everywhere. Every search engine optimization website you visit reminds you that content is where it's at. Unfortunately, that isn't always true.
Anyone can build a web page with content. Whether that content is true, false or somewhere in between is a completely different story. Some content is misleading on purpose. The longer visitors stay on the website going in circles, the better it looks.
Content is important, but factual information is the true king. Facts and information make sales, not lies and misdirection. Article marketing paves the way for truly informational content to be shared with potential customers.
Pre-Sell with Facts
An article published in 2006 revealed that an astounding 75 percent of consumers consulted the Internet prior to making a purchase. Today those numbers have increased. Consumers look for bargains and information before making any purchase, no matter the size.
As human beings, we simply do not want to waste our hard-earned dollar on anything we don't research first. The global economy proves that our spending habits have lead to foreclosures and bankruptcies world-wide. Intelligent consumers consult their friends and trusted websites before making purchases.
Article marketing gives equally intelligent entrepreneurs the ability to connect with buyers on a whole new level. Articles written to inform and educate are filled with the facts that consumers crave. The author resource box at the end of each article directs the reader to the appropriate website to make a purchase.
Direct Targeted Traffic
Search engines help direct traffic based on keywords. Intelligent consumers know what they're looking for and type specific keywords into their favorite search engine. Your website and articles are indexed using sophisticated algorithms that help consumers find what they need.
Your articles drive targeted traffic directly to your website, or even directly to the product you promote. Write each article like it may be the one that makes the next sale. Precise information sharing using the correct keywords or phrases directs qualified traffic to your website.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells itself; become an Article Marketer Affiliate today. Learn how to drive traffic with articles here.