Translate Page To German Tranlate Page To Spanish Translate Page To French Translate Page To Italian Translate Page To Japanese Translate Page To Korean Translate Page To Portuguese Translate Page To Chinese
  Number Times Read : 663    Word Count: 2009  
Categories

Arts & Entertainment
Business
Career
Cars and Trucks
Celebrities
Communications
Computers
Culture and Society
Disease & Illness
Environment
Fashion
Finance
Food & Beverage
Health & Fitness
Hobbies
Home & Family
Inspirational
Internet Business
Legal
Online Shopping
Pets & Animals
Politics
Product Reviews
Recreation & Sports
Reference & Education
Religion
Self Improvement
Travel & Leisure
Vehicles
Womens Issues
Writing & Speaking
 


   

Text Vs Graphic On AdSense



[Valid RSS feed]  Category Rss Feed - http://articlespromoter.com/rss.php?rss=299
By : Uchenna Ani-Okoye    99 or more times read
Submitted 0000-00-00 00:00:00
Google AdSense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format. As advertisers decide to put AdSense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less probably to stimulate a sale. On the other hand text adverts may convert more, although being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is more adept? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. By the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. By being less obvious some individuals will not see them at all, however those who do see them, and read them are significantly more plausibly to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully indulged by what they read, and whenever they check AdSense adverts they will most plausibly read something which will further supplement whatever their purpose is next. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, when the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more believably to view it, however if their were multiple image adverts appearing next to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let's consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as 'iPod' which cannot be contained within a text advert. Though more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser's adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don't generally have the in house resources to create an image advert, but do have the in home resources to write a text advert. This could mean that a wider array of advertisers detect text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically contrived advert may price in extra of $200. by removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click by rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and info is the preference of the website users.
Author Resource:- Uchenna Ani-Okoye is an internet marketing advisor

For further reading please check out: Google Adsense Tutoriali
Article From Articles Promoter Article Directory

HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual
New Members
select
Sign up
select
learn more
Affiliate Sign in
Affiliate Sign In
 
Nav Menu
Home
Login
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Contact Us
Privacy Policy
RSS Feeds

Actions
Print This Article
Add To Favorites

 

Free Article Submission

Website Security Test