Ever because Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't.
This is a small exploration of how a superb trading scheme has taken the web through storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever because AdSense has become a daily part of our on-line lives.
Even before AdSense came out a lot of souls were advertising by AdWords. It ensured a lot of publicity by getting your site listed at the top in Google search queries. It took away a lot of the pain and cost of SEO and the large amount of time you had to wait until you were eventually on top. It produced launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns.
Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it's for that reason that AdSense has brought a new sense of advertising to the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.
Companies no longer have to hire pricy professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for.
All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. Though it calls for day to day management automation saves crucial time for advertisers.
Of course, tenably the largest change in the way the Internet works due to AdSense comes from the publishers' point of view. Whereas one would previously have to jump by many hoops to get a website to even support itself now souls are making fortunes off their sites. This leads to motivation for content, and resources for web surfers.
That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather then be concerned with the economic specifics of maintaining a site's profitability. whilst time is invested in AdSense, a large capital investment is not.
It's no surprise that the blogging phenomenon exploded when AdSense came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it by AdSense.
And thirdly, one can't ignore the impact AdSense has had over the casual everyday web surfer. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to watch) the situation is completely different for text ads.
People nowadays will take a long look at a sponsored ad. Why? Well since the whole setup brings forth a feeling of assurance about the advertiser. People don't ignore a text ad as easily as they do a graphical banner.
Another thing to note is that graphical banners have become even less profitable nowadays. It is since of this that many people are walking away from affiliate type networks to AdSense.
Of course, there are bad effects as well, with souls making websites solely for the aim of running AdSense on them and just as well, with a large phenomenon of 'click fraud', souls creating artificial clicks for various reasons.
But Google performs try to control such behaviour, and really isn't to be blamed for such individuals' actions. All in all Google AdSense is transforming the way the Internet works and it is doing so mostly in a good way.
Now those with ideas can write them down, and make money from them. Those looking for content can obtain it easier, and those looking to attract a customer base can do so in a targeted way. AdSense has changed the internet through supporting the economic interests of businesses, and the utility of consumers.
Uchenna Ani-Okoye is an internet marketing advisor