Internet marketing business individuals and companies are always looking for ways to create new products and services. Streaming video has become one of the most popular ways of communicating to customers to communicate details about your products and services and to build a targeted customer list using online video. If you've been on the list of any major internet marketing company for any length of time, there will be a strong chance that you have been invited to sign-up to listen to listen to a teleseminar or take some particular type of action and was communicated to by the use of streaming video.
Aside from the obvious reasons that people think about, there are various reasons why using video on a webpage has a particular appeal to the end user customer. Streaming video has really become a "tool of choice" for internet marketing entrepreneurs when considering new product creation.
Of course the streaming video itself can be classified as a product, but that is not exactly what is being referred to here. Instead of looking at the online video as a product in itself, many internet marketing individuals think of it as a "starting point" for creating new products and promoting services. It could be the re-packaging of a particular message by translating that into video format and the associated derivative products from it, the use of streaming video and the having video on a webpage is indeed a great way to start a whole new product line.
First of all there is the basic information itself which you will use as a basis for the streaming video. Most of the top internet marketing experts use a transcript of maybe a teleseminar with a particular client as a basis for creating online video. This will be used to promote the product or service and in turn the streaming video becomes a new product that can be sold on its own or as an added value to any other product or service.
That same streaming video could also become the outline for a free report that is used to pre sell any other product or service or simply generate interest via the video on a webpage. The streaming video could also be broken up into smaller segments to be used as a basis for an autoresponder series or a mini course to traing prospective customers. Also the streaming audio and video broadcasting content could be enhanced to create an ebook about the subject of the product or service.
The audio version of the streaming video could be segmented as well, with the introduction of the call being used as a free sample. This could be uploaded as a sample to draw prospects to a sales page to purchase the complete audio, video on a webpage, transcript or both. By compiling both the streaming audio and video broadcasting and transcript on a compact disc, you can then create yet another product with even higher perceived value.
Still another way to use the initial streaming video to create new products is to conduct teleseminars on specific topics relating to your core products and services. Using these as a core component of your internet marketing strategy could well take your business to the next level. These extra products could be combined to create completely new products and services.
Another thing to consider when making the use of streaming video, you could choose to use various pieces of information to create product lines and services which fit in line with your overall company's strategy. In closing, it is important to bear in mind that we are really in fact near the beginning of the internet age and it is my firm belief that all business are leaving money and revenue on the table if they fail to take advantage of the use of the internet and the online world, which of course means the use of technologies such as streaming video in order to more effectively connect with and communicate with end user customers.
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S. He specialises in helping businesses use the new technologies as a part of their business strategies.