The purpose of a link building campaign is to generate relevant links back to your website. Links may be acquired in a variety of ways. Blogs, forums and articles are great ways to build backlinks.
A fully functional and successful link building campaign includes a variety of techniques. Incorporate social networking and article marketing into your campaign whenever possible. Always create links from websites that are similar to yours in content.
Article Marketing Builds Backlinks
Article marketing is the best way to convey your subject matter expertise to your customers. Information delivery isn't the only legitimate use for an article marketing campaign. Make the most of your articles by building relevant backlinks from your author resource box.
Some article directories and blogs allow you to create links from the body of your article. Locate those directories and submit your articles to them. Follow their instructions so your articles aren't declined. If they allow 3 links, don't try to slip in 5.
Your author resource box or author bio is very important to any link building campaign. Article directories allow 3 to 5 links in this field. Use them to their fullest potential. Create links to various parts of your website for the maximum effect.
Other Ways to Build Backlinks
Website Directories: Directories are a great way to build backlinks and get noticed by a new audience. Search engines use the information on website directories in addition to crawling websites to build their indexes. Sometimes it takes a few weeks to see results or even to get listed in the category of your choosing.
Backlink Builder Tools: Tools created to help you create relevant links back to your website. Most of these tools are simple to use. Simply type in your keyword preference and browse the list of results. When you create a list of potential websites, visit them and provide links to your articles and to your website.
Forums: Forum posting is quick and easy. Sometimes it's even enjoyable. Join forums you can enjoy chatting on and develop a rapport with other visitors. Each time you post a message you create a backlink to your articles and website via your forum signature.
Social Networks: Join a variety of social networks and provide links to your articles and website. As people read your articles, they come to realize that you know what you're talking about. You become a go-to person when they need advice or require your services.
Articles, Information and Backlinks
Getting the most information to your potential customers needs to be the focus of any link building campaign. That's why articles are the best way to build quality backlinks. Your articles create an information flow that drives traffic to your website.
Create links to both an article and your website. This way you provide information as well as a place to make a purchase. Write articles specific to individual products or services you promote and use them in conjunction with your website. Create your articles to compliment your products.
When properly orchestrated, your article marketing and link building campaigns work very well together. Most forums will allow you to use 2 to 4 links in your forum signature. Each forum post or a quick blog comment provides a link to your article for information then to your website for a quick purchase.
Link building isn't rocket science. Find relevant blogs and forums for quick link creation but don't overlook the importance of article marketing to build backlinks. Custom articles are your chance to shine and provide information to the world.
The information you provide with your articles is invaluable to your potential customers. Give them the information they seek. Make it easy for readers to move directly from the information you've provided to your order page.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's profitable and easy.