Backlinks are as important to your SERP as content is to your website. Without content you have a white page. Without backlinks you have little to no traffic or business.
Search engines recommend creating relevant backlinks to your website in a variety of ways. It would be wise to follow their recommendations. They want to help people generate traffic to their website.
Free Generation of Backlinks
There are several ways to create links back to your website. Many free link building campaigns focus on blogs, forums, press releases and articles. No matter which marketing type you choose, always create relevant backlinks.
Forums are a great way to create a community feel while increasing backlinks to your website. Join forums that are relevant to your website's content and just start communicating with people. Attach a link to your website in your forum signature.
Communication on forums allows you to show your expertise and demonstrate competence in your field. Help people by providing the information they seek. Make yourself available to them and invite them to click the link in your signature.
Visit blogs that are relevant to your website. Read and participate in conversations by posting comments. There is usually no need to post a link to your website within your comment text, which is often considered SPAM and deleted by the moderator.
Sign up as a registered user of the blog if needed. Each time you visit the blog and make a comment, you are effectively creating a backlink. Visit relevant blogs often and participate.
Press releases aren't just for new businesses any more. Some business owners release a monthly press release to update available products and services. Once per month, they're creating several links back to their own website by submitting a press release to distributors.
Article marketing is one of the best ways to establish yourself as an expert in your field and create backlinks. Articles focus on the details of your business and show you're not just another webmaster looking for a quick dollar. Article directories always welcome new content and welcome three to five links back to your website via your author resource box.
Tricks to Using Article Marketing for Backlinks
The most time-consuming part of article marketing is setting up accounts with a variety of article directories. Once that part is over, it's smooth sailing. Submitting an article is as simple as logging in and pasting your article text into the appropriate fields.
Articles allow you to share what you know. Write each article like it is a unique opportunity to share knowledge about your products or services. Treat each article you distribute like it could be the one that drives that next customer to your order page.
Look for article directories that allow you to post links in the body of your article. They're few and far between but they do exist. They allow you the opportunity to link specific text to your website, highlighting or underlining it for the readers' convenience.
Write an author resource box that compels readers to visit your website. Make it informative enough to create a sense of curiosity. Each visitor helps increase your page rank with the search engines.
Distribute your articles to websites that make it easy for others to borrow them as content for their own website or directory. Plagiarism doesn't become an issue unless they remove your author resource box. Any time they try to claim your article as their own; they're stealing your content.
Make a point to distribute your articles to ezines and distribution services. Distribution services publish your article to thousands or even tens of thousands of publishers. Each backlink created increases your page rank and is important to the success of your business.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's profitable and easy.