Article Marketing is as simple or complicated as most people make it. Sometimes we are our own worst adversary. It doesn't need to be that way unless we make that choice.
Many people remember acronyms or catch phrases easier than formal rules and I would like to propose this one for article writing. The 4 "C's" give an easy to remember, simple to implement course of action to write any article needed.
This is often referred to as the most important part of any article or piece of copy. It is even more so for content written for the Web. There is a big difference in someone casually flipping through the pages of printed magazine and a web surfer.
It's almost an unwritten code that the latter be in hurry; who knows why. Maybe it's the whole concept of the Internet itself and its reputation for high speed solutions that creates this mindset. It doesn't really matter why, just know that it is.
A headline only has 3 to 5 seconds to grab a reader and pull them into a particular piece of content. If the headline fails to do its job, the rest of article doesn't even matter because it will never be read. Many seasoned professional writers will tell you they spend more time writing the headline than the piece itself in many instances.
Content That Informs and Entertains
People surf the Internet for two reasons: to learn something or be entertained. Why not offer readers the best of both worlds? It's not that difficult to do. Think back to your own school days.
It's the hottest part of the day, right after lunch. Try as you might, it's about all you can do not to nod forward and poke your eye out on your pencil; much less learn anything. But you wake right up and can't tear your eyes off of Mr. Jones when he enters the classroom. Dressed like Lincoln, he recites the Gettysburg Address flawlessly and then teaches that day's history lesson in character.
No doubt you also spent some time as one of the nearly blinded students in Ms. Smith's classroom as well. Her voice was so soft and lackluster that a coffee IV couldn't have saved you. Anyone who doubts that a lifetime can't be spent in an hour has obviously never sat through one of her lectures.
The point is this: it's all right for learning to fun or at least entertaining. As a matter of fact, it's imperative on the Internet. There are millions of other teachers available and readers are not held captive to an assigned teacher. Make learning easy for them.
Another thing that will serve you well as an article writer is developing a conversational voice. It's a fact: people prefer to be talked to and not at. They are much more receptive to information shared with them as opposed to forced on them.
It's perfectly acceptable to be friendly, even humorous to a degree, but assure that you never abdicate your authority. You are, after all, the expert, right? People follow a leader, they are herded if forced. People resent being talked down to or over, in most cases.
Converts To a Click-Through
You grabbed the reader with your headline and had them sitting on the edge of their seat with your content. Now, they are at the author's resource box. This is where the rubber meets the road, the fat lady sings and the curtain falls. What will your reader do?
You've done everything right so far if they're here, so don't blow it now. There is not need to give readers your resume, they have already figured out your wizard by your amazing content. On the other hand, don't just give them lonely link to click on with no purpose assigned to it.
Tell them briefly about you or your company; one or two short sentences are adequate. I guarantee you people really care less about who you are than they do about what you can do for them. Tell them what they must do to get the goodies. It's as simple as that.
Catchy Content that Conversationally Converts to a click-through is what you desire. Put the 4 "C's" to use in your article writing efforts and you'll see the results in your bank account.