There comes a time in your business promotion efforts when article writing stops and article marketing begins. The marketing aspect of an article promotion campaign is vital to growing your business quicker. It's not enough to write and engage in article submission. You have to make sure you are submitting your articles to the best service available on the market.
This is so essential to an article promotion endeavor that we need to study this a bit closer. Many services exist that promise much and deliver little. This runs the gamut from charging too high fees to limiting the number of articles you can submit.
It also includes those who do not deal with a broad spectrum of niche publishers. The number of publishers your articles reach is directly proportional to the number of back links you receive. On top of all that, services exist, which do not offer a human editor to review your work. Improper review of articles increases the chance publishers may reject articles.
Therefore, it's in your best interests to choose the best article distribution service on the market. Understanding what article marketing is will help you select the right service. Article marketing is distribution of your articles to site owners, editors, publishers and newsletters around the Web. You write, and a good service will do all the distribution work for you.
However, a quality article marketing service does it in a particular way. The better services send your articles to thousands of publishers. Within their fold of publishers and newsletters are numerous specialty publications. Choose a service that has a myriad of publishers in all categories and sub-categories. They will get your articles to publications that publish for your niche audience.
Having your niche market link back to your website means conversions. Your readers are more likely to become customers. General distribution of your articles to a few general interest publishers does not gain you that targeted back linking. You don't get the proper return on investment for your article writing efforts. After all, you do invest time, energy, and money with an article promotion campaign.
Is that all a good article distribution service offers? The answer is, no. A good service will offer their clients much more. Along with widespread distribution, they will give you the assurance that publishers will not reject your work.
They do this via human editors who, with a critical eye, examine your articles. These editors will look for spelling, grammar, and style errors. They will make sure your articles do not sound like late-night infomercials plugging a specific product.
They know publishers, and your niche audience, wants timely and useful information. Article writing for article campaigns is not hyped-up commercial writing. Editors will ensure it's not. This means less chance of article rejection next time. This means you're not wasting time rewriting.
A good article distribution service efficiently engages in wide and deep never-ending article submission. As you concentrate on other affiliate marketing duties, they keep working for you. Never-ending distribution means consistent building of those back links to your website.
You build online exposure this way. Numerous back links boosts your position in search engine results pages. It also boosts your page rank. The result is increased traffic that has an interest in your products. They have an affinity to your products because your articles are in publications dealing with topics your niche loves to read.
A good article distribution service can also offer other things to you. These "things" are the resources that help you become a better article writer. Better article writing means connecting better with your niche. This is essential to a successful article promotion initiative that gains targeted back links.
Choose a service that offers podcasts, web seminars, free reports, articles, eBooks and software downloads. All of these will help you as an article writer and affiliate marketer. You will have access to professional advice. This is from those who know the article marketing discipline inside out.
Get improved search engine placement and hordes of relevant one-way links by providing website owners with the content they require. Consistent use of article marketing puts your links in front of your niche audience. All you need is to match your quality articles with a quality article marketing service.
Article marketing extraordinaire will result when you carefully select an article distribution service. Choose a service that deals with thousands of specialty publishers. Choose an article marketing service that has human editors to help you fine-tune your writing. Above all, choose an article distribution service that puts your needs first.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn more about Writing Great Content here.