When it comes to affiliate marketing, education is the key to success. If you don't know how to properly market your own business or product then it's time to take a step back. It's impossible to train your affiliate downline if you don't bother to educate yourself first.
Put Yourself in Their Shoes
Imagine that you're a downline affiliate who's working with a mentor. What happens if you have questions about the program but your mentor has no answers? They lose all credibility as your go-to guy.
Now imagine that you're the mentor with no answers. Why would your affiliates stick with you and your program if you're not serious about it? Why would they trust you to help them succeed if you can't lead them in the right direction?
The answers are simple. They won't. They won't trust you and they will move on to find someone who's genuinely interested in their success. Don't be the go-to guy with no answers!
They joined your program because they already believe in your product. They want to make money with a product they trust. They just need a gentle push in the right direction. They also need you to build a wall that keeps them from going the wrong way.
Building Walls With The Bad And The Good
The downfall of many mentors is that they forget to give their affiliates a heads up on what not to do. Don't let your downline affiliates waste time on techniques that have no payout. Their time is better spent implementing techniques that you've already tested.
Provide techniques that will create profit for every tier of your affiliate downline. Take the proper measures to ensure they learn to duplicate those techniques. Your affiliate business will be a great success as long as you provide proven recruiting and training techniques.
Don't Do Anything
When downline affiliates are left to their own devices, they fail. They not only fail, they fail miserably. These failures not only result in lack of determination but also the potential loss of entire affiliate downline chains. No one sticks with a failing business.
If you've taken the time to draw the interest of a person, show them your dedication by taking the time to help them succeed. There's no point in having thousands of affiliates if they're all wandering around in the dark. Word of mouth advertising is the best and worst form of advertising.
New marketing techniques are being created every day. Spend your time learning about the new techniques and researching them. Put them into action yourself. It's better to have one person doing the testing instead of every person in your affiliate downline.
Jumping on a bandwagon is often thought of as a bad thing. When it comes to marketing, it couldn't be further from the truth. Take every marketing campaign you see for a test drive. You never know when you may find a new ride.
Share Your Findings
One out of every ten new techniques may fit your affiliate business's marketing plan. When you decide what doesn't work for your program, share that information with your downline. On that same note, share the good stuff, too.
Don't stop by telling your affiliate downline what does and doesn't work. Take the time to explain and answer any questions they may have. Their success depends on it as much as yours.
A marketing, recruiting or training technique that works for you will work for your downline affiliates equally as well. This in turn will increase your profit. You want them to succeed. If they don't succeed then you don't succeed.
Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime. The same is true of affiliate marketing. In the case of affiliate marketing, your affiliates not only feed themselves, they also help feed you.
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