If you're looking for ways to promote your business via writing, have you considered article marketing? If you haven't, it should be part of your marketing arsenal. Writing articles establishes you as an authority in your niche.
These articles impart useful information to your audience. They help you build a relationship with that audience. They, in turn, link back to your websites for more information. Once there, they often convert to buyers of the products you are offering.
Why do they? It's because they trust you as someone who not only offers products and services. They trust you as a businessperson who has the knowledge and expertise to back these products up. They will turn to your sites on a regular basis for more information. They will also go there to see your latest product offerings. All of this is because you connected with them through your article marketing efforts.
What exactly is article marketing? It's the system or process of distributing articles you write, or someone else writes for you. These articles distribute to site owners, editors, publishers, and newsletters across the World Wide Web.
Now, you can distribute these articles yourself, manually. However, this is time consuming. In addition, you have to spend the time searching for a host of niche publishers to ensure widespread distribution. Again, time consuming, when you could be spending your time writing more articles. Alternatively, you need to make sure you allot enough time each week to other marketing activities.
With that in mind, you can also utilize a good article distribution service. They will distribute your article to a plethora of publishers across many categories and sub-categories. This gives broad exposure to your articles. Broad exposure of your articles means broad exposure for those links within your author's resource box.
As your articles receive continuous and never-ending distribution you build consistent monthly traffic. Web traffic is the lifeblood of your business. Whether you market your own products, or engage in affiliate marketing, you need visitors. The more visitors to your site each month, the greater the chance your income will grow in kind.
With article submission to an article distribution service, you are engaging in efficient online marketing. The best distributions services do all the hard work for you. You submit your articles once, and let them do the rest.
A good service will continuously submit your articles, over time, to a variety of publishers. This means your articles are always working for you. It's as if they're on autopilot, while you're engaging in other initiatives. This unceasing distribution is what builds that flow to your website. With all of these back links, you have a better chance of ranking higher in the search engines.
When it comes to article promotion, you also want to ensure that human editors peruse your work. An article distribution service that blindly submits your articles is doing you no favors. You may be extra busy with work in many areas of your life. You may knock off an article quickly to get something out onto the Web. In the rush to get things done, your article may contain errors.
These may be spelling or grammatical errors. It may be your articles are too much like advertising, which a publisher may frown upon. You need a real person, an editor, to check this out for you. A good article distribution service will have live editors who look for these flaws. They will give you feedback on how to make your articles suitable for publishers.
Therefore, you have multiple benefits from using a good article distribution service for your writings. The service will ensure your article gets widespread distribution. They will also ensure these articles are exactly what publishers require when it comes to content and format. This means less likelihood of rejection from a publisher. Rejection of your content is a time-waster as you must revise these articles and then submit again.
You want your links in front of the right niche. After all, you chose a niche because it interests you. You tailor your writing to that niche and speak their language. This niche wants to hear from you. They crave information relevant to their needs and desires.
It behooves you to engage in article submission to a service that deals with a myriad of niche publishers. The best article distribution services offer wide and deep distribution of your articles. This results in targeted traffic back to your website.
Think about that. You have a host of readers already interested in your topics, receiving your writings via their favorite niche newsletter. That's a captive audience waiting for you. To have your links in your articles exposed to them is a way to grow your online business faster.
Therefore, consider article marketing and an article promotion campaign to grow your business. Choose an article distribution service that constantly works for you with never-ending distribution. Keep writing those articles, keep submitting, and watch that traffic come your way.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn more about Writing Great Content here.