As an Internet marketer, you want to take advantage of all the options available to you for building your business. That means employing measures to ensure you rank high in the search engines. However, there's a right way and a wrong way to ensure the big three search engine players notice you. Following the rules concerning placing content online will mean avoiding penalties for duplicate content.
What exactly is duplicate content? It's normally major blocks of content across domains or within a domain. This content is very similar too or the same as other content. Duplicate content can attract long tail queries and drive traffic to a site. It can also garner higher search engine rankings. The thing is, this content is not unique to one another; it's the same content and it falsely pumps up search engine rankings.
Content is crucial to online success. The search engines who index your content do not want the same old, same old content, though. They desire fresh, relevant content, and duplicate content is the antithesis of this. Duplicate content does not offer anything new to web searchers who continually look for fresh and up-to-date information online.
With that in mind, we're going to look at five ways to avoid the duplicate content scare. These five tips can start you on the path to getting quality content across the web. After all, varied and timely content to your target audience is what you need to grow your business consistently.
Always Update Your Content
Whether its web pages, or articles you write for an article marketing campaign, keep your content current. Your niche market does not want to read the same content every time they land on your website. In addition, they do not want to read the same large blocks of content on every web page.
For article writing, make sure you don't distribute the same handful of articles each week to the directories. After awhile your audience will notice you never change. It's akin to hearing an old phonograph constantly skipping and replaying the same thing.
Provide Top-Notch Content Always
It's one thing to vary your content. It's another thing to have varied "quality" content that provides useful information. You may write articles or content for you web pages that's fluffy sales talk. Sure, you may vary these, but they are all still fluff. In your attempt to sell, sell, sell you forget to inform, inform, inform.
Eventually you will discourage visitors from reading your content wherever it resides. They know the hard sell that provides them little or no useful knowledge. They see it all the time on the Web and they don't really want to see it from you. The search engines feel the same.
Write Your Own Content the Right Way
You can use other authors' content on your web pages. You just have to make sure you attribute the content to them. You need to include the site title, link, author's name if applicable. Of course, you must reprint the article according to the source's instructions.
However, why not write your own content. When you write your own, you have no issues with it being original content for your site. Your writing persona shines through which highlights your expertise in your niche. Just make sure you make your articles keyword rich to attract the search engines.
Try Private Label Rights Options
Another way to get quality content, with your links, out into cyberspace is to use Private Label Rights (PLR). With PLR, you rewrite content you now have the right to use. With PLR, you change, modify, and add to the core material you received. You make it uniquely your own and offer this useful information to your target audience.
Rewrite Affiliate Material
If you engage in affiliate marketing you no doubt secure content from your program manager. So does every other affiliate member of the program. It's important that you rewrite the articles, e-mails, and advertisements you receive.
You will stand out as a unique affiliate marketer if you do. Your audience may see the same content from a hundred other affiliates in the program. They won't see the same content from you as you teak, revise, edit, and rewrite this material and make it your own.
Consider the above five tips for avoiding the duplicate content scare. Follow these tips when it comes to your article writing, article marketing, article promotions and article distribution. Consider them, as well, when it comes to populating your various web pages with content. Play by the rules, and let those rules be the sound structure upon which you build your online business.
Brad McGovern is the Marketing Manager at
Article Marketer, and offers advice and news of note to article marketers. Learn more about duplicate content here!