We as humans mainly communicate via the audio (streaming audio and video broadcasting), visual (video on a webpage) and kinesthetic senses so; what is the best way to get one's attention in internet marketing? The most common and the easiest way to catch one's attention are to call him by his name. That is what using online video can do for you and your business these days. Someone may call you by your name when you sign up for something or some information. Have you ever seen a website with streaming audio and video broadcasting on it that takes your details and may respond with 'Hello jack' or 'Hi john' or whatever your name is? This is called personalization using online video. If you own a website, personalization as part of your internet marketing strategy would help you to improve your sales.
What is web personalization using streaming video?
Personalization is a process of collecting and storing information about you, the site visitor, to deliver such information you are looking for at a time when you search for it in future. Websites collect and save the log in information, analyze the data and based on the analysis, deliver the right information to each visitor at the right time. Using online video as part of your internet marketing strategy can and will take your marketing to the next level. Also, today using streaming video is not difficult at all and with the low cost it makes having video on a webpage within the reach of most businesses and individuals.
Web personalization using online video gives your first time visitor a friendly, relevant experience that can lead to making him your regular visitor. Personalization using streaming audio and video broadcasting will make your visitor stay on your site and well turn out to be productive and engaging for both you and your visitor and lead to extra revenue and profits. Personalization using online video and part of your internet marketing strategy is valuable to you and your business because it attracts the desired business results such as subsequent visits, subscriptions and visitor response and eventually promotes retention of customers.
There are two types of profiles, which are gathered for personalization. A visitor's implicit profile is created dynamically from user's pattern of behavior and from user information, which is automatically collected and can be presented using online video. This information consists of IP address, browser information etc. A visitor's explicit profile is gathered through online forms, comment forms, questionnaires, automation tools, etc. Explicit profile is collected from information given by customer responses.
How do you implement personalization for your website and include online video?
There are many software companies in the market that are ready to sell ready-to-use personalization solutions these often include services to provide online video and take your website to the level where you are providing streaming audio and video broadcasting. You could employ a website development firm to build you some specialized technology to produce your online video. Prepackaged solutions from companies are also available for sale where you can choose your own actors and give them a script to relay to your customers.
With internet marketing personalization you would be able to address your subscriber by his name from your web page itself. You could incorporate simple web personalization scripts to your web pages. Web sites use these script applications on their newsletters, auto responders, etc. Websites use online video personalization as a marketing tool - Your content pages could be personalized with streaming video to match the preferences of your visitor. You are probably familiar with websites that allow you to create your own personal home page with information you would like to see such as your city's weather, your news content, etc. Several technologies and application servers are at your command to create your personalized pages. Personalization with video on a webpage allows you to create a website that is specific to readers.
Personalization using online video is the latest trend in e-commerce and internet marketing. Major companies are building sites using streaming audio and video broadcasting that enable their customers to build their own information where the content and product data exactly matches their need. Such kind of personalization using online video converts into large orders and converts an irregular customer into a regular customer. You should start personalizing your sites to prospects and customers. It would greatly increase positive response without increasing your costs.
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S. He specialises in helping businesses use the new technologies as a part of their business strategies.