As an affiliate marketer, you have a product or service to sell. You do not expend energy, resources (money) and time just for something to do each day. You engage in affiliate marketing to gain sales and earn money. It's your reason for being a businessperson. To reach these ends you advertise on a regular basis.
When it comes to your advertising, your mission is to inspire potential customers to act. That action you want them to perform is a buying one. It may be a click through, telephone call, or email to you or your affiliate parent. It may be a reply card in an envelope sent back in response to a direct mail piece. Whatever it is, you want them responding to your advertisements. Online and offline ads you write must focus on eliciting this action.
Granted, the tone, style and length of your writing will differ depending on the platform you use. Your banner ads may be shorter and snappier than your local newspaper advertisements. Your landing page copy will typically be longer than your top-line paid advertising ads. Regardless, each type of advertising writing must stay focused on its purpose.
Consider your writing for your article marketing efforts. You engage in article writing and article distribution to build credibility with your target market. You provide your audience useful information that answers their questions. Your articles provide advice, tips, knowledge and solutions for them.
You choose a topic related to your affiliate products and expound on it intelligently. This is you focusing your writing so that it speaks to your niche. Quite often, your article writing causes them to "act." They act by linking back to your website to learn more about you and your affiliate products.
It's no different with your advertising writing. It has to focus on your customers needs to cause them to act. With that in mind, here are some quick tips for focused advertising writing that gets results:
Have an Attention-Getting Headline
To begin your ad, have a headline that attracts attention. Attention getting isn't uninformative though. You can give good information quickly with a good headline. You can show your audience from the get-go how your product can help them. What would inspire a reader more from the following two headlines?
* "Accounting Software for Sale"
* "How This Accounting Software Shaves Two Hours Off Your Work Day"
The second headline shows an immediate benefit to the reader. Go with it.
Talk Directly to One Person in Your Target Market
When writing ads, imagine you're having a face-to-face conversation with one member of your niche. Sprinkle "You" and "Your" in an advertising piece. Your ads must make individual readers feel subconsciously that you wrote the ad specifically for them. They don't care that you are trying to reach the masses and build a business. They want to know what's in it for them personally. Again, the second headline above incorporates this rule.
Focus on Your Customers
Yes, focus your advertising writing on getting your audience to take action. However, focus on the customer's wants and needs so they can't help but take action. The ads you write are for your customer. You have to think the way they are thinking and then focus your content accordingly. What you think or believe doesn't matter to them. They want you on their wavelength, not vice-versa. These ads are not for you to show off your great writing style.
Use Other Sources
Put in snippets from a customer testimonial in your advertisements. Put in an excerpt from a special report. This could be a line or two from a recognized authority regarding your product. Maybe there are a couple of good lines from a case study. These may clearly highlight the benefits of your affiliate product. Put these, strategically placed, in your ads.
Make the Body Copy Compelling
Make your body copy as compelling as your headline. Present your product and its benefits with the same clear, precise and direct writing. Your body copy is an extension of your headline. It must hold a reader's interest as the headline does. Logically have one sentence flow smoothly to the next. Have each one build your case more and more to your potential customer in an interesting way.
Put your advertising writing on a mission. Focus this type of writing so it's clear, precise and direct. Let your audience know exactly what you're offering. Let them know why it can benefit them. Focus your ad writing so your niche market follows you back to your website.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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