Online advertising with your individual or company's website in the form of adding streaming video is witnessing an explosive growth, this is because we as humans have a need to be communicated to via the Visual, Audio and Kinesthetic categories. This is why more and more website owners are taking advantage of their increased website traffic by learning how to add video to their website. When you add video to a website your increase your chances of gaining your visitor's attention and that is just down to the basic way we as human wish to be communicated to.
According to latest e-market projections, expenditure on internet marketing advertising is likely to reach $410 million this year; Online video advertising reports say, spending on adding streaming video ads in the US would almost triple in 2007 and grow to $640 million from this year's $225 million. Internet pundits have declared that video on webpage(s) and self-generated content would have a great impression on our every day life. Most internet marketing experts are already using this technique of adding streaming video to their website in order to boost their online business.
Learning how to add video to a website so you can make use of video as an internet marketing tool is lucrative. Having video on a webpage is considered to be a very simple way to market. This marketing trend of adding streaming video is catching on very fast at present, which no internet marketing expert could ignore. Video on a webpage is already playing a crucial role in online marketing and is expected to take on a greater role in the future.
Well-known Internet marketing experts are adding streaming video to create thrill and excitement to promote their products online. Online marketers around the world are taking advantage of this technology to add video to a website due to its instant connection and effectiveness to their marketing. Adding streaming Video to your website are effective marketing tools.
A great advantage with this technique is that one need not be a major player in the internet marketing world to use this technique of adding streaming video in their marketing strategy. Even smaller marketers could learn how to add video to a website use and enjoy the benefits of increased sales by using their own videos.
You could produce an informational product within minutes with the help of a video or digital camera and use techniques your learn yourself or make use of other companies for adding streaming video to your website. You then upload these videos to your blog or website and market them around the internet within minutes. If you are concerned with bandwidth expenditure, you could upload your videos to Google video or Youtube. This simple video marketing system is thus available for anyone and everyone.
You could make use of adding streaming video for the following purposes:
o Launch your product online
o Create excitement during your product introduction
o Use free videos as promotional product
o Connect with your subscribers
o Generate sales letters to sell your product or service online.
Indeed, adding streaming video is a present day infomercial, personalized for the Internet. Since this has more personal and direct connection to your visitors, it has greater influence on your customers than any other form of advertising. Experts are predicting a personalized video marketing as a new trend in the near future, this would be like the autoresponders used currently in internet marketing personalization.
Could you imagine the good effects of adding streaming video ? Of course, this would help strengthen your relationship with your prospects. This would eventually contribute to more sales for you as the marketer! From a standard traditional marketing point of view - videos are here to spread your message to target customers. It is wise to get on the bandwagon and appreciate having video on a webpage now and become a leader in this vital phase of the evolution of presenting ones product and services to the world via the internet.
It is my opinion that as every business should have a presence and brand building process on the internet, those who are already on the internet should be looking to take advantage of having streaming video as part of their marketing efforts.
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S. He specialises in helping businesses use the new technologies as a part of their business strategies.