January and February is traditionally when millions of British people decide upon their annual holidays - some suggest that up to half of all holidays are booked in the first two months of the year.
In the past British people have been seen as viewing class as important, more than most other countries- and that's true of holiday destinations as well as life in general.
Once an area has a reputation - that's it. Often for generations.
An opinion poll has revealed that many British holidaymakers are ashamed to admit where they are going on holiday. - some popular destinations are deemed to be too low class by British society, including many popular areas of Spain.
In fact, holidaymakers often lie about going on an expensive, classy trip when they actually go somewhere less expensive and common. What's strange about all of this is that most of these locations are actually not what they were like in the 1970's when reputations were largely made or lost, and have over the last decade invested in new tourist infrastructure and facilities.
Topping the list of shameful holiday spots is Benidorm, a coastal town in the Alicante province of Spain, on the Costa Blanca.
Benidorm is lined with skyscrapers. It's sometimes called the Manhattan of Spain. For this same reason, it's also referred to as the 11th Belgian province.
Before tourism became a large industry in the town, it was a tiny coastal village. It began to cater to tourists, especially British tourists, in the 1960's.
Today it contains four-star hotels, several family-oriented theme parks and three major beaches which were granted the highest award for quality by the European Union. Benidorm also hosts the Benidorm International Song Festival, a renowned songwriting contest. Julio Iglesias became famous because of this festival.
Second on the list of shameful destinations is Tenerife, the largest of the Canary Islands. Tourism is concentrated on the southern part of the island, as it features highly developed resort areas and a drier climate suitable for those taking traditional type holidays in Tenerife.
A moratoria act passed by the Canarian Parliament keeps resort standards high by forbidding any new construction unless the hotel is five star quality.
The Costa Adeje in Tenerife contains world class entertainment centres, nine golf courses and good shopping centres, as well as having some of the best Tenerife hotels.
Though tourism is mainly an industry of the southern part of the island, the north is catching up, especially in the town Puerto de la Cruz. Somehow this Tenerife town manages to be highly developed, yet retains much of its old, harbour town charm.
Other destinations that are looked down upon are party island Ibiza, holiday island Magaluf and Cyprus' area of Ayia Napa.
These areas are shunned because of their associations with party goers and the clubbing scene. Though they may not have the high end features of Benidorm and Tenerife, they are still full of great places to visit.
Mediterranean views greet holidaymakers at every turn, and many of the finest clubs and restaurants of Spain and Cyprus are located in these destinations. Ayia Napa, in fact, has some of the most beautiful beaches in the world, great for water skiing and scuba diving.
All of these destinations offer world class facilities, yet they are viewed in a negative light by British tourists who see them as somewhere you go when you want the cheapest holidays possible.
The top places to visit in the poll include Paris, New York, Portugal, Australia and Thailand.
For some reason, Benidorm and Tenerife, which originally catered to the British, don't match up to these destinations in modern British eyes. But hot spots are cyclical, and some day soon these areas might be on the top of the British holiday destination charts.
Tenerife is doing well already in the last few years, and given time perhaps Benidorm might too.