When you are looking for lingerie, whether for yourself or for someone special in your life, you really need to look for lingerie that will be comfortable and sexy as well. The point here is to stretch her comfort zone, but any attempt to violate it with no thought is inconsiderate, and will likely do more harm than good.
Ask yourself does she like it when you suggest new things or is she more likely to prefer her own tastes? Is she like the assertive lead taker or is she happy making all her own decisions? Regardless of the answers, know your lover and her personality as well as her stated limits.
Most men know that their wives or girlfriends enjoy the theater or movies, staying at home or partying until the police arrive, or skirts and heels or sweats and flip flops. If you do not know the woman's likes and dislikes, then ask. Ask her if she would wear the outfit you are looking at in the catalog or ask her what she thinks about Britney Spears going commando.
Step two is called fact finding, which can be done by getting the information, gathering the clues, and well, you get the idea. When she steps in the shower, or preferably when she leaves to go to the store or wherever, check out her panty drawer. Check out her clothing, preferably lingerie, panties, and bras to get the following information, which is bra size, panty size, color preferences, style preferences, size of her jeans, skirts, blouses, and even her shoes. Somehow get her weight, or at least make an educated guess.
Every man should have a list of all his partners sizes, preferences on his person at all times, because you cannot make a purchase for this person without this information. This would take only ten minutes of your time and should be updated from time to time to take into account weight loss, or gain, changes in comfort zones, if any and color preferences!
Everyone has a favorite color, maybe more than one and women are no exception. Do not forget shoes, as a gift of shoes could make you the king of her kingdom. Buying shoes for a woman is not easy as styles change often - women have specific preferences based upon the season, the occasion, their unique likes and dislikes and other factors unique to her.
Step three is to survey the landscape by getting a general idea of what she likes. You know what she can fit into, now you need to know what is available in the marketplace. The beauty of Internet shopping is offset slightly by the disadvantage of being unable to try items on. Check out their return policy and call them if you have any questions about what can be returned. Also, understand your sizing as lingerie does not generally follow conventional sizing due to the nature of the lingerie, as well as deviations in products made overseas where sizing is concerned.
Finally, remember that the model wearing the outfit on the Internet is likely ten or fifteen pounds lighter in real life, is 5'4" tall before she puts on the five inch platforms and the garment has been pinned, tucked and perhaps altered to fit her body like a second skin.
A benefit of Internet purchase is generally selection, as few boutiques in your hometown will carry the various styles, colors, and brands available on-line. Next, the cost of items on-line is generally much lower than in retail stores. Finally, the anonymity of buying sexy lingerie from your home is far different from driving down to your local neighborhood adult store and facing a female unfriendly environment. When you sit down to look at lingerie on-line, use your 'save as a favorite' function liberally, because you are going to need to sit down with your girl to refine the search, and perhaps make a purchase or two.