A website that presents products to consumers is their window into the seller's world. How consumers view that world depends on the quality of the products offered. However, first impressions are important too. The quality of web page content plays a big role as to whether visitors convert to customers.
It's vital that Internet marketers spend time creating the right text for each web page. People who search the web make decisions quickly. They give website owners very little time to engage them. The second they're bored or feel a site is not useful to them, they're gone.
Many elements make up successful and engaging web content. You can employ several writing strategies to encourage visitors to stay awhile investigating your site. Here are ten things you can do to create compelling web page content:
Make content for a web page shorter then you would for the print medium. Web surfers do not like wasting time. They're like elite tactical forces, they want to get in and get out. Give them shorter versions of information. You can always provide them a link to more detailed and longer winded information on a resource site.
Talk Your Target Market's Language
That means knowing all about your niche first. Only when you understand your audience can you speak to them on their level. With a little market research, you can understand your audience's wants and needs. You can also learn their level of knowledge concerning your products. You then focus your words accordingly so they understand your message.
Write Shorter Sentences
People read slower onscreen then they do when reading print copy. The computer screen is not conducive to long rambling sentences. Readers have to scroll down and follow winding sentences down a page as they scroll. Shorter sentences are more eye friendly and thought process friendly when it comes to the web. Strive for an average of fourteen words per sentence.
Write Shorter Paragraphs
The same goes for your paragraphs. Keep them shorter than you would for your print copy musings. No elaborate and adorned novel type paragraphs for your web page content. Think lean and precise, like your article writing for your article marketing efforts. Think white space every three to five sentences to give readers' eyes a rest.
Break Content Up
Use headlines, subheads and bullet points. This enables readers of your content to scan a page quickly. When in a hurry they can then isolate important sections to get the gist of the page. They don't have to read everything if they're looking for just one thing.
Tone is important when it comes to writing for your website. You have to linger on the border between two distinct tones. One is academic or lecture type exposition. The other is Madison Avenue sales hype. In between is a conversational tone that imparts useful information in a matter-of-fact way. Strive to walk along that borderline so your audience understands and trusts you.
Write your web page content in an active, not passive voice. This gives your words an energetic flow. This facilitates easier reading and keeps your audience interested in your message. Passive voice makes for sluggish uninspired reading.
Write for a General Audience Linguistically
Write to your target market but make your language universal. You never know who is going to find your content and from where. Cut out the jargon, colloquialisms and slang specific to a select geographic region.
Consider Overviews and Review Points
Do you absolutely need lots of information on a particular web page? Will this involve your reader spending time scrolling? Then break up text with review boxes. This adds eye-pleasing white space and refreshes readers' minds on important points. Make these review boxes stand out.
In addition, consider putting an overview box at the top of a page that has extensive content. Those who want to spend the time reading will. Those in a hurry for a general take on a topic will read this overview and move on. You provided for both types of readers when it comes to involved content. Again, consider links to avoid extended page scrolling.
Plain and simple, check your work. Edit for grammar, punctuation and spelling. Don't forget to edit for clarity and uniformity of thought. Don't meander in thought, away from a particulars page's central theme. You will confuse your reader by going off topic.
The above tips are basic elements of quality web pages. Begin today to implement some of these methods onto your site's pages if needed. In doing, you will give your online business a better chance to stand out from the crowd.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn more about writing killer webcont at: Article Marketer University .