Overture which is now known as Yahoo because of the takeover, were the original inventers of the P4P or Pay for Performance. Overture realised that the internet was become an increasing effective and convenient way to shop, and that internet advertising would hit an all time high because of the many online businesses popping up everywhere.
To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.
Yahoo gives everyone the opportunity to increase the amount of traffic to their website through the utilisation of their service. With more people knowing about your website, this would result in more people coming to your site to view your pages as well as the products on them. With a fairly small conversation rate coupled with high levels of traffic, this could prove to be a substantial figure for your company.
Getting a consistent substantial flow of website visitors is every company's goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.
Yahoo utilises the same methods and principles you'll find in Google Adwords. In fact, they are similar in that they both use keyword and keyword phrase searches in order to determine which ad to show and the frequency in which to show it. When a user types in that keyword or keyword phrase, the search engine will deliver the results in a series of pages, depending on the popularity of the term. At the top right side of the page, you should notice selected ads that have been paid for to be viewed on certain keywords and keyword phrases that are searched by a user.
For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don't need to fully optimize your site with Search Engine Optimization methods and techniques.
While there are some of those who are pretty clued up about SEO (search engine optimisation) and thus will labour hard to get their side to the top of the search engine for a specific keyword search term, your paid for ad will be situated at the top of the list or around about the first page of a search result without the necessary hard labour, increasing your chances of getting clicks. With this method, you drive traffic to your website much faster.
You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.
Third party websites support selected ads that carry the same theme or niche as them. With your ads showing up in more areas, you increase the chances of people seeing and knowing your site or product. With more visitors to your website, you increase the amount of sales your site makes.
With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.
It does take money to make money, while there are methods that can be used that are relatively low cost or even free, using a advertising service like Yahoo will provide you with the results much faster and on a larger scale.