Your success as an Internet marketer is dependent on driving targeted traffic to your website. Just as you do with article writing, you must employ keywords and phrases on each of your web pages. Doing so will increase the odds that you will rank higher in search results.
You have two goals when composing web copy for your site. The first is to have relevant, useful content that clearly defines your products and services. The second is to get consumers who perform searches to find you before they find other web merchants. Combining these two goals is the best way to optimize your site to gain customers.
It is incumbent upon you to do some keyword research before you begin writing content. The web has several information sites where you can research appropriate keywords and phrases. Upon investigating a few, you will come up with your own list of keywords appropriate for your products.
What do you do with this keyword list? The first thing you do is look at your existing web page copy. Does this copy, written prior to your keyword research efforts, contain any words from your list? If so, great, you are already ahead of the game.
However, you may have written these pages hurriedly many months ago. You did so in a rush to get your website up and running. You now realize your web pages are SEO deficient.
Now you have to roll up your sleeves and get down to the hard work of refashioning your copy. In fact, you may have to discard everything you initially wrote. This means starting from scratch and building content anew. Just approach this writing as you would your article writing for your article marketing efforts. You will have new, original content with appropriate keywords peppered throughout each page.
As you edit or totally rewrite your web page content, you must be cognizant of readability. Make sure your words flow smoothly as you strategically place key words and key phrases. Trying to stuff too many keywords onto a page will make the reading stilted. Visitors to your pages will feel uncomfortable with the content as they read.
It's as if you are force-feeding those words and phrases. Littering a page with repetitive keywords is unnatural writing. You don't do this in your article writing efforts for your article promotion campaigns. Consequently, don't do it on your web pages. If you do, your readers will sub-consciously notice this unnatural lilt. They will become annoyed with your site and probably click off to another web portal.
This you do not want. After all your time and effort performing marketing activities, you want visitors clicking through. You want conversions not visitors clicking away to your competitors.
There's one caveat to consider when it comes to writing web page content. Do not feel that you have to use the same keywords or phrases on every page. Every page of your website is unique. Therefore, overall content, keywords and key phrases appropriate for one page may not be for another.
Think of it, will your About Us page have the same keyword phrases as your ecommerce Shopping page. A few words may be the same, but overall the content will be different. You have a different focus for each page so you must formulate content and keywords accordingly. Your About Us page will inform your audience. You will educate them about your enterprise. Your Shopping page will promote actual products, using keywords related to those products.
There's something else to consider when it comes to web page writing. Call it the fruit and vegetable department mentality. You always want your website content fresh. It doesn't mean you have to change your content every day. It does mean you have to change it often. Your customers do not want the same old, same old every time they visit your site.
You wouldn't want the same bag of oranges or head of lettuce sitting in your supermarket each time you visit the establishment. You would consider the supermarket unprofessional, irrelevant, old, and stale. That is how visitors will view your website if you don't keep it fresh.
Constantly strive to have timely, useful web page content interspersed with the right keywords. This is the key to getting higher rankings in the search engines. It's also the key to building your SEO writing skills. This will aid your article writing and article marketing efforts as well. It will also grow your online income from your website faster.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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