In the Internet marketing arena there are millions of different websites vying for the public's attention. You set up your site for a specific purpose. As an affiliate marketer your purpose no doubt was to highlight the products you sell. You deemed it feasible to promote from your own portal instead of just relying on classified advertising sites.
However, is your website one of the top places to be? Are you working to make it the place consumers' think of when it comes to affiliate products of your type? You can establish your website as the place to be by populating it with elements that people find useful. Even the best affiliate programs can falter on a website considered unimportant by consumers.
The following are five steps to establish your website as the place to be. These are from a customer point-of-view, not a technical optimization point-of-view. While that's vitally important too, today we're considering what customers want from your site. When promoting affiliate products you must offer your potential customers more than just the affiliate products.
Offer Quality Information
Think of the many websites you come across as you search for information on the Internet. Many offer products, and that's it; there is no supporting content talking about the products. Other sites offer great products with poor accompanying content. You learn nothing from the text that you don't already know from the product picture.
Then there are those sites you make a point of frequenting. Why do you go to them? You go because they offer content that tells you something new concerning an affiliate product. They are always up-to-date with fresh relevant information that you can use to make buying decisions. Make your website content as informative as your article writing which you engage in to promote your site.
Offer Something No One Else Can
Are you an expert, or at least very well versed, concerning an affiliate product related topic? Present this on your website. People love information that they cannot find anywhere else.
This is different then just having quality content. Many sites can have quality content: the same or similar quality content that consumers find useful. Having unique content that comes from your expertise, experiences, and research establishes your site as different. People have to come to your site to get this; they won't find it elsewhere.
Offer Truly Useful Giveaways
When you offer EBooks, reports, audio downloads, and the like make sure they are rich with information. Don't encourage your visitors to download a resource that is nothing but fluff. Don't offer a report, which is really just another version of a commercial hyping your affiliate product. Giving away something you proclaim as useful when it isn't will destroy your credibility as an affiliate marketer.
Offer Links to Other Valuable Resources
If you have your customers' best interests at heart, you won't be afraid to send them elsewhere. Sure, you risk them not returning to your site. However, because your site steered them to places where they can receive extra help they will remember you. Odds are they will return to you to see what other valuable information and resources you can supply them.
Offer True Support and Transparency
Your potential customers want to see that you are a reputable business associated with top-notch companies. Make sure they realize that any product they link to from you comes from a quality manufacturer. Explain to them your affiliate parent's money-back refund policy, warranties, and guarantees. You increase the likelihood that clicks convert to sales when you show the affiliate parent stands behind their product.
Concerning transparency, let people know who and where you are. On your website have an 'About Us' page. Have one, or all of the following posted: a physical address, an email address, a telephone number. People like to know whom they're dealing with and that they are easy to contact.
Your web presence can be the place "to be" in your customers' eyes. Give them, of course, the best quality products. Give customers quality information and unique knowledge.
Let them know where they can learn even more from other experts. Offer support and stand behind your products. In addition, let them know more about you as an affiliate marketing enterprise. Make their decision to buy from you an easy one.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .