Newsletters are a quick and easy way for organizations, community groups, or businesses to get information to a specific audience. With the software that's available, it's possible to create one from home. If you don't have the experience or time, however, you can look into outside printing and hire a company to produce a newsletter for you.
Before you can engage a printer, however, you should draft a layout. The plan and the information you want to present is totally up to you, but there are a few pointers that can help maximize the efficiency of your newsletter, and keep it interesting for your readers.
By keeping a few design ideas in mind, you can present a coherent and attractive newsletter to your readers.
1. Needless words - Words like "the" and "newsletter" don't really serve a purpose in the title. If you've presented the material correctly, those concepts will be understood.
2. Icons and symbols - Icons and symbols representative of the company or organization can be distracting when they're near the title. Separating them from the title allows the reader to focus on the words and begin reading.
3. Distortions and effects - Stretching, compressing or otherwise altering the typeface can be off-putting. Those effects are fine for a child's class project or party flyer, but if you're trying to present a polished and professional image, keep text effects to an absolute minimum.
4. Poor use of white space - White space allows the reader a clean section of the page. Allowing for adequate white space has several effects. It sets off the text you do have - contrasting blank and filled spaces. White space can also function as text separation, a resting spot for the reader's eyes, and a way to emphasize headlines, subheadings, or graphics such as photos.
5. Too many graphic "frills" - These frills, also called accents, include borders, shaded backgrounds, horizontal and vertical lines and other decorations. Many times, these accents are unnecessary. If you use your white space to greatest advantage, you'll find that your newsletter doesn't need the trimmings and varied color schemes.
6. Wraparound text - Sometimes it's necessary to include graphics on your pages. The text surrounding these images (pictures, graphs, etc.) should be captions and text pertaining to the picture. When text wraps around a graphic, you're likely to end up with over hyphenated lines that disrupt normal reading pace. That can be frustrating for readers and encourage them to skip the story or put the publication down altogether.
7. Upper and lower case type - Reading text in all caps can be difficult because of the way our brains process information. Upper case letters disrupt our normal word recognition patterns and can sometimes convey the wrong meaning. Consider SEAL and seal. The difference between these two words has all to do with the spelling. You don't want to confuse your readers nor make reading your articles difficult for them. And let's not forget, in our web friendly, e-mail filled world, all caps is considered shouting and can be offensive to some readers.
8. Underlined text - When you underline text, generally you intention is to draw the reader's focus to those words. However, be careful with underlining. As with graphic accents, it can be distracting, unprofessional and unnecessary. Underlines also make words harder to read.
With your newsletter, you're trying to appeal to your audience and keep them interested. Staying away from the above mistakes can make your bulletin that much more effective. If you don't have the time to remember all of those pointers, however, hiring a professional printing company can save you some of the trouble.
A professional firm will arrange the layout for you. An experienced printer knows all about presentation and you can be certain that your finished product will be polished and professional and attractive to your audience.
Creating an attractive and effective newsletter can be a daunting task. That's where a printing professional can be useful. Let H & H Print Service do the designing for you. http://www.hhprint.com .