As an affiliate mentor/trainer, do you feel complacency is taking hold in your downline team? Are their sales slowing? Are they not adding as many members to their own downline as they once were? They may be resting on their laurels and not engaging in activities that brought them initial success.
Your job as an affiliate mentor is to give them a refresher course on how to build, or should we say re-build their business. After the flush of initial growth, downline members may feel that money will just roll in without any more effort.
You have a responsibility to remind them that this isn't so. If you shirk this responsibility as a leader, you will find affiliate downline attrition grows, not your business.
How can you inspire your downline to take action to grow their business continually? Your five-day refresher course on affiliate marketing fundamentals is one way. This is your e-mail training program to remind your downline to get active once again promoting their business.
Send an e-mail each day during the week to your downline team to spur their imaginations and get them marketing again. A daily reminder can help them realize they may be taking their affiliate business for granted. These e-mails will revisit the notion that affiliate marketing is work.
The following are what your five-day refresher course can include:
This e-mail will deal with article writing and article marketing. You want to remind your downline team that an article promotion campaign is worth the effort. You have to instill in them the belief that even the best affiliate program needs links getting widespread distribution on the Internet.
Focus this e-mail on article writing basics. Refresh your downline on what constitutes an effective article. In addition, focus this article on how to choose a good article distribution service for article marketing.
Your downline may have shunted article writing to the side because it takes effort to write. Remind them that it's an essential marketing tool.
Remind your downline that they should engage in placing advertisements on online paid and free classified portals. Paid premium listings can get ads great exposure, if they have a budget for this platform. If not, help them out by mentioning some of the better free classified sites. You can also mention advertising in online trade magazines and on sites that sell products complementary to your program's product.
Send an e-mail to your downline reminding them of the benefits of social networking. Give them a list of the top ten social networking sites appropriate for your program. Remind them of general forum posting protocol so they converse properly.
You want them to show that they are reputable affiliate marketers. You can also give them tips on using Facebook, Twitter, Squidoo, and other sites.
Today's e-mail will deal with an overview of pay-per-click advertising, banner exchanges, link exchanges, and traffic exchanges. Your downline may be familiar with some or none of these.
Remind them what they can expect from each and how they can partake of them. Mention the pros and cons of each and how to recognize the good providers from the poor ones. Of course, that means you may have to investigate some of these yourself again. You want to be up-to-date on the latest offerings in these areas.
Today's e-mail will be about writing effective e-mail content for e-mail campaigns. You can also touch on list building for those new downline members looking to get a storehouse of names to market to regularly. In addition, you may want to discuss auto responders and who the good services are in this area.
You can also give an overview on auto responder software. Get your downline thinking about building their contacts list and sending quality e-mail messages to them.
That's it; there's your five-day refresher course for your downline. Sending this course out over a week's period will get your downline thinking marketing once again.
They will realize investing in productive affiliate marketing activities nets returns. Refresh their memories on Internet marketing tactics to refresh their bank accounts with affiliate income.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .