When it comes to marketing your affiliate products, you must connect with new customers. Today, consumers receive a barrage of advertising and information every waking hour. In amongst all of that is your message about your product trying to squeeze through. How do you get your message through and connect with your niche?
The following are five keys to connecting and gaining new customers:
* Follow your passion to make others passionate
First, make sure you are passionate about the products you promote. Choose products related to your interests, hobbies, even your current occupation. Whatever you find enjoyable there is probably an affiliate product you can sell.
When you are passionate about a product, you will promote it with vigor. You will also write about it with passion, which will stir up interest in your readers. It's easier to make others excited about your products when you are excited about them. The best affiliate programs will give you ample resources to help you promote products you enjoy.
* Write and distribute well-researched articles
Potential customers of your products are constantly scouring the Internet. They are hungry for useful information that can meet a need or solve a problem. You can provide them quality information through article writing. You then choose a good article distribution service to get your content to publishers in your niche.
Your job is to write content that is timely and relevant to the desires of your target market. That means articles full of practical information that causes readers to take action when they finish reading. The action you want them to take is linking back to your website.
They will only do so if you provide them quality information. When they view you as a credible source well versed on your topic, you encourage them to check you out further. Content that doesn't educate discourages further inquiry.
* Highlight the features of your product in unique ways
Features are immediately attractive to potential customers. Highlight them in unique ways to customers. Do you sell fancy kitchen appliances? Instead of just writing text about prominent features in your ads why not get in motion. On your website, download video content that shows the product in action. Moving pictures with real people preparing things will speak volumes about your product.
Maybe you market business-invoicing software. Have a mini-tutorial on your website of what the program can do for small businesses. Have that point and click mechanism showing how easy it is to navigate the system. This is in addition to those descriptive text-ads, banners, and e-mail messages you employ to promote the product.
* Put a different spin on your products
You may market products the same or similar to what others are marketing. This should not be an issue if the product you market is an in-demand quality one. The issue you face is presenting the same message in the same way as others are to a niche.
You can make your products stand out from the pack by sending a different message. Your message can highlight benefits others may not recognize in your product. You can only do this by totally understanding every aspect of the product you are marketing.
That means researching, studying and using the product. In this way, you will learn the nuances of the product beyond the obvious main benefits. You can then present these additional benefits to consumers who may see the product in a new light.
* Take advantage of new ways to communicate
Are you a seasoned affiliate marketer caught in a rut? Is your promotional repertoire limited to link exchanges, banner ads, and text links on your website? There are newer, ever-growing ways to reach audiences today.
Social networking is on the rise. Posting useful messages on consumer and business-to-business forums related to your products is a phenomenon that isn't going away. Ways to reach others through mobile communications are growing. Communicating through e-mail is not your only option today.
The above five keys are a snapshot of how you can connect and gain new customers. They involve having passion for, knowledge of, and time to promote your products. They also involve taking advantage of new platforms to do so. All together, they allow you to reach your target market effectively.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .