A great way to educate consumers on your affiliate product is to write a product review. When you engage in article writing for article marketing, a comparison review is an ideal format for informing readers. Without resorting to sales hype, which a publisher will reject, a product comparison review gives useful information. These reviews, as part of an article for widespread distribution, seek to educate and pre-sell potential customers.
What is a product review? It's an information piece letting readers know something about a product they may not have known before. Product review writing goes beyond generalities often seen in quick advertising spots. Product reviews dig deeper, looking at product features and benefits and elaborating on them.
Product reviews can be effective in establishing yourself as an affiliate product authority. Successful product comparison reviews, for article distribution, encourage links back to your website. These reviews can be a part of your overall article promotion strategy.
Writing product reviews comparing products means choosing at least three products. You do not want to choose too many products to write about for a short article of 500 to 700 words. Article writing of this length for widespread article distribution needs to have a tight focus. You cannot hope to do justice to products if you try to review ten or twenty in a short piece. You will end up writing one or two lines on each. This will not give your readers enough information.
Choose products to compare that have the same or similar benefits. Choose products that promise the same or similar results. You want to compare apples with apples, not apples with rutabagas. Choose for your products to compare that consumers would choose between when buying.
After you select the products, do your homework. Familiarize yourself with each one. Learn enough about them to write a well-informed relevant review. You want to write intelligently and knowledgably. Your readers do not want fluff. Your readers also do not want reviews too general in nature. These are really of no help to anyone engaged in decision-making. They need facts and details.
Be honest when engaged in product comparison writing. Explain any difficulties, problems, and issues you have concerning specific products. Do it in a nice way and balance this with appropriate praise for a product when warranted. A problem you may have with a product does not mean others will have the same problem. However, do not sugarcoat obvious flaws.
Readers want straightforward information that can help them make buying decisions. Honest reviews help people avoid spending money on products that are less than adequate. Honest reviews also let manufacturers know where they can make improvements. Product reviews are constructive praise and criticism all in one.
With your reviews, let readers know if a product is useful. Does it do what the manufacturer promises it will do. How does it stack up against the competition concerning main features?
Product comparison reviews are a way to highlight your affiliate product alongside others without blatantly advertising. Yes, you will tell the advantages and disadvantages of your own product as well. Your article writing efforts must be balanced and not favor your product. Your article will come across as a sales pitch and customers will see you're just trying to publicize your product. They will not believe you are giving honest reviews that will help them make wise decisions.
When writing a product comparison review, don't wax poetic and long. Again, 500 to 750 words of get-to-the point writing are about right. Don't stray from your central message. That message is whether a product is worth someone forking over his or her hard-earned dollars.
Give suitable information concerning a product's intent. Highlight its best features, and less-than-great features. Don't branch off into sub-topics or stories not directly related to the issue at hand. What can the product do, and is it value for money spent? Is it readily available for purchase? What are the warranties and guarantees associated with the product? These are the things your article readers want to know.
Consider making product comparison reviews part of your article marketing efforts. They can be a nice change from your traditional article writing topics. You will develop a well-rounded view of the different products available on the market today. This can only make you a more informed and market-wise affiliate marketer.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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