In affiliate marketing, you often have to approach many people to get a handful of sales. It's the nature of the beast when it comes to selling online, or offline for that matter. Persistence pays a big factor in gaining sales. So does the numbers game. The more people you approach, the more likely you will pick up those additional sales.
However, you can increase the odds of selling more by offering more than just your affiliate products. In doing so, you give people additional reasons why they should buy from you. You lessen the chances that they will look for the same or similar products elsewhere. The following are five things to offer customers along with your affiliate product:
Offer Them Your Credibility as a Business Enterprise
You are a business enterprise of one stripe or another. It doesn't matter whether you engage in affiliate marketing full-time or part-time. It doesn't matter whether you're flying solo or part of a group. You are a business enterprise of some sort trying to secure customers.
Be professional. Show those you want as customers that you are a quality business with quality products. Let them know the person behind the products. Let potential customers know the history of the company whose products you are promoting. Show them you, your affiliate parent, and your products are all reputable.
If you engage in article writing and article marketing let your content build your reputation. Let people see you are a knowledge source concerning topics related to your affiliate product. You will build credibility as an Internet marketer this way. You will encourage clicks back to where your affiliate products reside when you build credibility through article marketing.
Offer Your Value-Added Customer Service
Let your niche market know that your customer service goes beyond the typical. Respond ultra-fast to enquiries, complaints, requests for information. Why make people wait for a second longer than you need to? Offer after sales assistance to let your customers know you don't forget them once they buy.
Value-added customer service means making courtesy calls occasionally to your top regular customers. By call, it can be a quick e-mail of thanks; an "Is there anything I can do for you?" Bricks and mortar stores do this all the time. There's no reason you cannot do this with your list of names who buy from you frequently.
Offer Your Ability to Provide Additional Resources
When someone decides on a product, he or she often likes additional information. They may need more information on how to use a product. They may require additional information on why this product is appropriate for their needs. If you offer them additional resources on top of their actual product purchase, you are adding value to the product.
Resources you can offer include, e-books, reports, useful web links where they can further research. It can also include CDs and DVDs that demonstrate the product further or present information related to the product. You may give an online password to a buyer. In this way, they can have privileged access to areas of your website reserved for preferred clientele. Hear they can access professionals discussing the affiliate product and related topics and more.
Offer Your Promise to be the Top Source for Information Always
Let your customers know that you will apprise them of new knowledge regarding the product they purchased. Let them know you keep abreast of developments in the field related to the affiliate product. Let them know that you post new information, reviews, and the like consistently on your website.
Encourage them to opt-in to your newsletter so you can keep them up-to-date. They will trust you when they see you want to communicate with them in a non-sales hype way after the sale.
Offer Your Business Opportunity
Some customers will want to engage in the business opportunity that your affiliate program offers. Present the affiliate marketing opportunity to them in a professional way. You will have a customer and a downline at the same time. It's a great way to build a viable long-term business.
Offer your customers one or more, or all of the above along with your actual affiliate product. Make it unfathomable that they should buy from anyone other than you. It's the quickest way to true affiliate marketing success.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .