When you become part of an affiliate program, you soon learn that the key to revenue is downline growth. Your income is dependent on how hard and smart you work your own business. It also depends on how many downline members are in your chain. It means you earn revenue even when you are not directly working your business.
Building your downline is vital to your business model and quality of life. Let's face it; you cannot "always" be working your business. Alternatively, others can always be doing something to drive your income. It's your responsibility to make sure you have enough 'others" on your team.
Recruiting new members does require time and effort. Contrary to some schools of thought, affiliate marketing is not get-rich-quick marketing. You need to make a concerted and consistent effort to build your team. The following are five ways you can build your downline and increase your income:
Make Sure Current Downline Members Recruit
It's your responsibility to make sure your recruits understand the importance of new member recruiting. They need to understand why new members are vital to their business. They also need to understand that recruiting strengthens the overall affiliate program.
Educate your downline on how recruiting builds their revenue streams. They may have tunnel vision, concentrating on bringing income in solely from their efforts. Let them know they can make things easier on themselves with a productive downline supporting them.
Talk up Your Program
There is still something nice about one-to-one relationship marketing. Even with all the digital forms of communication, talking with someone, or a group, face-to-face works. You can talk up your affiliate program in a myriad of circumstances when appropriate.
If you work at another job, you have many opportunities to talk about your program. Many people are looking for ways to supplement their incomes, especially in these uncertain economic times. Many people want new careers altogether. When you believe in your affiliate program, it's easy to talk enthusiastically about it to others. You should take every opportunity to do so as suits an occasion.
Don't give a high-pressure sales pitch, that's a recipe for the cold shoulder. However, casually and as part of normal discourse let others know how you have benefited from your affiliate program. They may try it out and be ever thankful to you for presenting the opportunity to them.
Have Affiliate Membership Information Handy
You always need to make the affiliate opportunity available to customers. Do you sometimes perform in-home presentations selling your affiliate products? Why not have membership forms and information available for those customers who express interest in your program. Customers often become affiliate program members after experiencing product benefits.
When it comes to your website, you want to have a "Become an Affiliate" page. There should be a link to this page from your homepage and from any product display page. In this way, your customers who shop online can have access to the affiliate program opportunity.
You can visit online social forums to talk about your affiliate products and gain new customers. You can also participate in online forums to let others know about the affiliate program. Online forums devoted to business, entrepreneurship, and legitimate work-from-home opportunities are ideal for this. Take the time to frequent forums. Present your affiliate opportunity in a friendly and positive way during normal conversation. Honestly talk about your opportunity and provide useful information and you will gain recruits.
Write Articles about Affiliate Programs
You can engage in article writing devoted to affiliate marketing programs. You then conduct an article marketing campaign to promote these articles. Your articles will cover affiliate-marketing programs, comparing the different ones out there. One of the programs you compare will be your own. Of course, you will have that link back to your website in the "Author's Resource" box.
Your articles will encourage others to link back to your website. Once there, you can educate them further on your affiliate program. That's because you will have that highly visible 'Become an Affiliate" link on that landing page. Article marketing is an effective way to let others know you're a knowledgeable affiliate marketer. You can pre-sell others to join your team through your article writing efforts.
Consider the above five ways to build your downline. Recruiting is an important part of affiliate marketing. When you constantly recruit, you are always nourishing your business for sustained growth.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .