When it comes to article writing, you want to make it easy for Web surfers to find your useful content. From there you can direct them to your affiliate products website. Your article writing efforts must contain the right keywords for people to find your content in the first place. In addition, proper integration of those keywords into your text is vitally important.
Choosing the right keywords for your article marketing efforts requires understanding your target market. You must know what words your potential customers will enter into a search engine. For example, say your affiliate product is quality organic teas. When choosing keywords for your articles think of the most popular words and phrases a tea aficionado would use.
They would typically search using terms like "tea," "organic teas," "herbal teas," "green tea," "black tea," "oolong tea," and "quality teas." They may further use terms such as "decaf tea," "chai tea," "white tea," and "chamomile tea," among others. Your job is to place into your articles the ones most closely related to the type of tea you sell.
However, proper keyword usage means strategically placing these chosen keywords in your articles. Over stuffing your content with keywords to attract search engine attention is the wrong strategy. Your article must read easily and flow logically for the reader. Just tossing keywords in wherever in your articles will annoy your readers. This annoys search engines as well and they look out for this.
Your mission when it comes to writing search engine optimization (SEO) articles is a very basic one. Your content has to read smoothly and persuasively, without looking stuffed.
Articles overloaded with keywords, makes your articles seem stilted. The "read" becomes choppy and even incoherent in some cases. The unnatural flow of words just to fit in keywords can break your readers' concentration. They will not focus on your topic because they are concentrating on making sense of the piece. Trying to fit in too many keywords may mean you are illogically placing these words. That leads to reader frustration.
That's the worst thing that can happen to your article marketing efforts. Frustrating readers means they will click away from your content. When you lose their interest, you lose them as potential customers. In essence, your article promotion efforts were for naught.
Here are some tips so that proper keyword usage is always a vital part of your article marketing efforts:
Choose the right keywords: Selecting keywords that are obscure and that no one will employ in a search gains you nothing. You waste time and effort because you will drive little or no traffic to your content and hence your website. Choose the most likely keywords that a person looking for your affiliate product would choose.
Use keywords in your article title: Using the above organic tea example, your title may be "Five Ways Organic Teas Promote Good Health." Be creative with your titles but make sure they make sense. Make sure they immediately let the reader know the gist of the article they will be reading.
Use keywords in your first paragraph and your last paragraph: You want to open and close your articles strongly. Readers will often read the beginning of an article, skim, then read the conclusion. You want your keywords in each area to spur readers on to your website. You want to let them know at the beginning, and at the end of your article, what you are focusing on. Keywords let them know.
Use keywords at planned intervals throughout the body of your article: This is where that strategic placing comes into effect. If you use five or six paragraphs of expository text, use your keywords six to nine times. You get a good representation of keywords in your content without forcing them in too often. Your text will read properly. Your readers will not even notice the strategic way you placed the words.
Proper keyword usage is a vital component of article writing. You ensure that people find your articles when you use keywords in the right way. You increase the chances they will then link to your website. Keywords are the key to an article marketing campaign that produces results.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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