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The Way to Your Customers' Heart is in Your Writing

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By : James Slader    99 or more times read
Submitted 0000-00-00 00:00:00
You know there are people out there who want and need your affiliate product. You face a two-fold problem, however, when it comes to gaining them as customers. First, they may not know you exist. Second, once they do, you have to convince them your product will fulfill their needs.

You can write your way into your customers' hearts and let them know the benefits of your product. You can gain their trust through your varied writing directed to them. You can also gain credibility as a trusted affiliate marketer through your writings.

What kind of writing activities should you perform to gain customers? The following are five writing activities you can engage in to boost affiliate product sales. Each of these activities can help you speak directly to that niche market you are targeting.

Engage in Article Marketing Campaigns

Article writing and article distribution for widespread online exposure is a great way to build your affiliate business. With articles, you present timely, useful information to readers on affiliate product related topics. If your article writing efforts are of value to a reader, they will link back to your website via the "Author's Resource" box.

You began a relationship with your reader through your article. After reading, they are often ready to check you and your products out further. Because your articles are informative and not hyped up scripts, your reader does not feel they are getting a sales pitch. They feel they are in control of the dialog. They choose whether they will continue this dialog by clicking on your link. They will do so if they perceive you as a knowledgeable resource who can offer them solutions.

It's important to write intelligent articles that teach readers something new. Don't tell them something they already know. Tell them something they need to know that they never knew before. This will build that credibility and have them flocking to your website.

Write Your Own Advertisements

A good affiliate program will provide you pre-written ads. They are helpful to your business and you should use them. It's also a good idea to write your own advertisements. Here, your individuality and uniqueness as an affiliate marketer comes through. Your personality can shine a little when you write your own advertisements. This lets potential customers know they are dealing with a real person who is offering them benefits.

Your own advertisements can highlight the nuances of your affiliate product that a pre-written ad may not. A pre-written ad may highlight the affiliate product in general. You can write an ad tailored to one unique feature of your affiliate product.

Write Effective E-mail Scripts

If you have an e-mail list from an opt-in page, you can send targeted e-mails out. You can write compelling e-mail headlines and body content that inspires action from your customers. E-mail campaigns sent out to your target niche garnered from your opt-in portal are valuable marketing initiatives. That's because you are mailing to people pre-sold on your affiliate product. Those signing up with you do so because they want to receive further communications from you. Make those communications interesting, informative, and inspirational, so customers take action.

Write Your Own Unique Newsletter

You can, using your opt-in list, send out a monthly newsletter related to your products. This is a great way to keep in touch with those interested in your product and services. Through a quality newsletter, you can present product news, value-added services, and product upgrades. You can include some of your article writing content in your newsletter. You can also offer buying incentives to customers through your newsletter.

Write Product Reviews

You can educate consumers on affiliate products by writing detailed product reviews. These reviews can be part of your website and blog. Product reviews can be part of your newsletter or e-mail campaign. You can do an entire article marketing series on product comparisons. Here, you would review your product and those of your competitors as part of an informative article series designed to pre-sell, not sell readers.

Write your way into your potential customers' hearts and minds. Let them know you are a valuable resource concerning your particular affiliate product. Let them 'hear" that what you say are words that are answers to their wants and needs. You then increase the chances they will check your affiliate products out and become buyers.
Author Resource:- Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .
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