As an affiliate marketer, you have two avenues for growing your business. First, you can work harder and smarter yourself to increase revenue streams. That means giving all you have in terms of time, energy, and finances, as is feasible, to promote your enterprise. Second, you can recruit affiliates to help you increase revenue.
Of course, you will work as hard as you can to build your affiliate business on your own. That's a given. Thinking otherwise is not being fair to yourself or your affiliate program in general. However, you can only do so much. There are only so many hours in a day. You also need to have a "life", which means not always working. Recruiting affiliate members is the next step in the evolution of your business.
How do you recruit affiliates? Is there a secret formula for attracting people to your program so they sign up? In fact, there is no secret formula, just basic steps you can take that can gain you interested affiliate members. Here are a few of them:
Believe in Your Affiliate Product or Service
Before you try to influence others to join, make sure your affiliate product or service is top-notch. You must believe in what you are trying to get others to believe in. If you don't believe in what you are offering, the potential affiliate you approach will sense this and shy away from joining. Someone who senses you're only in a program to make a quick buck may view you as an unreliable operator.
Have an Attractive Website
Make sure you have an organized, easy-to-read, and visually pleasing website that inspires. You want your website to look professional and offer useful information about your products. You want your website to highlight your products and services positively. This encourages others to investigate your affiliate program further.
Have a Well-Defined "Become an Affiliate" Page
While your attractive website has to arouse interest, it also has to show visitors where to get more affiliate information. Make sure you have an easily identifiable navigation button that leads to a "Become an Affiliate" or "Affiliate Information" page.
Have an Affiliate Member Mission Statement on that Page
Once visitors reach that "Become an Affiliate" information page, highlight your commitment to them. Let them know that if they sign-up as part of your downline that you are there to help them. Have a mission statement trumpeting your support for them. Let them know what resources and training you will make available for them.
The above points are part of the total package for those who arrive at your website. How do you get them to your site in the first place? The following are ways to get people to your website where they can check your affiliate program out.
Good Old Word of Mouth
Tell friends, family, acquaintances, and business associates about your affiliate opportunity. They may say, "No, I'm not interested." However, they may say, "Yes."
Submit to Affiliate Directories
While it can take time, you should list your affiliate opportunity in all the major affiliate directories.
Write articles related to your affiliate product. Engage in article marketing through a good article distribution service. Your article writing efforts will have a link back to your website. There, visitors can check out your affiliate program link. You can even engage in an article promotion campaign that discusses affiliate marketing in general. From those articles, you can encourage readers to link back to your affiliate website.
Participate in Forums
Search out forums, talk, and get to know others. Look at the postings of those who are frequent contributors to forums. Assess their business and conversational acumen from their posts. If you believe they would make good affiliate members, talk to them. Let them know about your opportunity. You never know until you enquire whether they will have an interest in your specific affiliate program.
Make things easier on yourself by recruiting quality affiliate members. Let them do some of the work so you do not always have to work. Help them build their affiliate business and they will do the same for you.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .