Success with your article marketing campaign begins with choosing a good article distribution service. You want to choose one that has the features your business requires. A distribution service that offers you the features you need means you can control your marketing campaign to your target audience.
A big part of connecting with your audience is having access to that audience in the first place. The best article distribution services will provide you with an extensive publisher list. From this list, you can engage in focused marketing to specific niches.
An article distribution service that offers you a limited publisher list limits the distribution of your content and links. In turn, they limit the niches and sub-niches to where you can direct your article writing efforts. This limits the control you have over your distribution efforts.
A small publisher list means you cannot perform highly focused marketing. You end up sending your articles to general interest publishers whose readers are not specifically looking for your exact type of content. When checking out article distribution services investigate whether they have this broad publisher list as part of their program.
Another way to control your article marketing campaign is to choose a service that supports the writers who submit content to them. Not every affiliate marketer is a writing whiz. Many are undertaking an article marketing campaign for the first time. Others do article marketing regularly but it is not their forte. Many beginners and seasoned affiliate marketers need resources to help them write and market better. You may be in this category. To be in control of your message to your target market tap into an article distribution service that helps you write better.
What should you look for in an article distribution service that can help you write better? Look for a service that provides you access to a broad article database to see how others approach article writing. Choose a service that provides e-books, podcasts, live online seminars, and audio modules that teach writing and marketing. A service that provides these features means you control your article marketing education. The more educated you are the better you can control your article campaign to your niche markets.
In addition, look for an article distribution service that provides human editing of your articles. You want that critical eye from a seasoned editor. They will give you direction on how you should format your articles. They will also give you tips on creating article content that is not blatant sales language that will ultimately receive rejection by publishers. Simply put, it's nice to have a real person guide your article writing efforts. What you learn from a human editor will help you control your message to your audience.
One valuable feature you want from an article distribution service is the ability to submit unlimited articles. You are in control of how much traffic you can drive to your website when you have the freedom to submit unlimited articles. You cannot guarantee "x" number of visitors to your website. You can definitely improve your chances that many will arrive there, however.
Unlimited article submissions are the way to go if you want control of your article marketing campaign. Make sure the article distribution service you choose has this feature. It's unwise to choose a service that caps how many articles you can submit in a subscription period. It's akin to telling a traveling salesperson that he or she can only make six cold calls a month to try to sell their widgets.
In the end, being in control of marketing activities is vital to any business. This is especially true in affiliate marketing as 'marketing' is the essence of the business. Running a bricks and mortar operation has a host of other attendant duties, in addition to marketing. Affiliate marketing concentrates on marketing products primarily on the web. Article marketing is a big part of this and is something you must control for maximum return on investment.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer .