The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. Signing up and getting started is very easy and takes a few minutes to get your campaign rolling.
If you are new to the Google Adwords programme, all you need to do is relax, and go through the simple steps mentioned below to get you started off on one of the most technically advanced advertising plans on the internet:
Step 1: Define the eyeballs:
The first step would be to define the target group for your advertisement. There are multiple fields to select from which help you get the geography and language preference of the audience set up so that your ads are shown only to the relevant audience. This process results in an Ad Group, and you can define multiple Ad Groups for various campaigns.
Step 2: Word your ad:
All Google ads are text based and they are displayed in varying font sizes and color to define order and importance. Once your Ad Group is defined, you need to start putting the advertising message together. This is a bit tricky as you need to get the communication within preset character limits. You can write a headline of up to 25 characters, and a two line message of 95 characters. It might be a good idea to take a look at other Google ads in order to understand the choice of words for the ad. After the descriptions are done, you can enter a display URL.
Once the ad itself is put together, you can select the keywords for which the advert should show up. You need to careful with your selection here as your selection of keywords is going to be the key to success (as well as critical for your billing at Google) of your campaign. You can get a lot of help from the keyword tool which helps you find alternate keywords as well. It is recommended that you start with a few keywords in the first place and then proceed to add keywords as the campaign progresses.
Step 3: Define the commercials:
Here's when we need to start sorting out the preferred currency of billing and display. Google does not allow you to change currency of preference once you have set it so you need to be sure which currency you would like to be billed in.
Google Adwords allows you to set pricing of each click. The system would suggest you a maximum cost per click (CPC) which you can choose or define a CPC which you are willing to spend. The 'Traffic Estimator' allows you to see a hypothetical scenario of the traffic you can expect with each type of CPC you choose along with the cost of campaign. This helps you in choosing the keywords effectively.
The commercial section does have a number of sub steps to follow! You now need to finally define what you would like to spend on the campaign. Google will display your ad only till such time the budget permits and then inform you about the expiry of budget. This feature allows you to stay within a pre-defined budget. Google Adwords also recommends a budget based on your previous selection. You can set your budget based on this recommendation.
Once you have completed setting your preferences on the system, Google Adwords gives you an opportunity to review all the details and then click on the final process of signing up for the service.
Step 4: Signing on the dotted line:
True to the rest of the process, the signing up process is really quite simple. All you need is a valid and frequently accessed email account and set up a password and you are ready to roll.
Getting started on Google Adwords is quite simple as you can see from the above steps. All the best with your online marketing campaign with Google AdWords.
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