A corporate trade show exhibit is your opportunity to shine and show potential clients how you can be of benefit to them. It's a time that you want to stand out from the crowd and you may have only a few seconds to grab their attention. If you fail to do so, you may have simply wasted a lot to time, money, and energy that you have spent in preparing for the event.
If your advertising doesn't convey the proper message, you also run the danger that members may not have confidence in your ability to be of service to their needs. It's important that your trade show exhibit sends the exact message that you intended and hiring a professional company that specializes in designing displays that will help make sure your goals are met.
Start With The Basics
There are many different types of trade show displays. The type you select will depend not only on your budget, but also on the objectives you have defined. If you are attempting to demonstrate a particular theme, you need to be sure that you are consistent with what your company has done in the past. If you are to promote a new product or service, you will also want to tie in with your brand, but at the same time make sure the new product is featured.
If you've ever attended a typical exhibition, it can be very crowded. The area between the trade show displays are often limited in space and, if well attended, the aisles soon become a clogged area of people milling around. You need to catch the eye of the attendees as they pass by, as you may only have one chance to do so.
It's important that your booth is designed to attract attention and not blend into the background of the event. Even more important though, the trade show exhibit not only needs to attract attention, but encourage attendees to interact with your employees and request additional information. This is your introduction to their needs and gives you the opportunity to sell your company on a one on one basis.
You May Only Have One Chance
With hundreds of trade show exhibits that often packed side by side, all attempting to achieve basically the same result, it's critical to use a creative design that will make your trade show exhibit stand out. Many times exhibitors will go overboard and, although they may draw attention, their message and ultimately their goal is lost in the process.
It's important that your graphics have a dual purpose of drawing attention and then transferring that attention into action. It will do your company little good if everyone notices your booth but few stop to examine how your services can fill their needs. You need to encourage attendees to take literature, talk with your employees, and give you the chance to show how you can be of service to them.
Get Professional Help
Hiring a professional company to assist with the design may be a smart move. When looking to design a trade show display in Chicago or other major metropolitan areas, you'll want a company that will sit down with you and define your goals and then design a display within your budget, freeing you to concentrate on other business items. You'll want a company that can perform their service in a timely manner and design the display to not only be eye catching, but to promote interaction with your employees. Most importantly, your trade show display needs to support the overall marketing strategy for your business. Your success in doing so will lead to deals in the future for your company.
Christine O'Kelly is a writer for Ion Exhibits, a Chicago trade show exhibit design company specializing in award-winning designs as well as display storage, restoration, and set up. They have been helping businesses create a trade show display in Chicago for over 15 years.