It's always nice to know where you stand when it comes to your Internet business. Knowledge is power in affiliate marketing. Knowing how your business is performing aids you in becoming a more efficient businessperson. That's why tracking is an activity you must engage in consistently.
Consider your article marketing efforts. You invest time, money, and energy in an article promotions campaign. You often toil to come up with good article ideas and then spend time writing. You then pay a fee to a good article distribution service to get widespread distribution of your content. Don't you think it's wise to keep track of how a campaign is going? After all, you want return on your investment to ensure affiliate marketing profitability.
It's important that you track each of your articles progress as they whip around the Net. Why is this important? It's important because you have to know which articles are effective and which are not. Some of your articles will garner a wide readership on multiple sites. Some will stagnate in cyberspace receiving minimal publication and few readers. It all depends on whether your article fits publishers and readers needs.
Tracking each article's performance makes you a better article writer. Tracking is a way to ensure you do not repeat the same article writing and submission mistakes. You will weed out your bad article writing efforts from the good ones and focus your efforts on creating more quality articles. You will learn how much of a time-waster it is to create inferior content that does not produce results. Tracking gives you this education.
You can use tracking to measure other affiliate marketing activities. Quality affiliate marketing programs will give you reports on how your affiliate sales are going. They allow you to see how many hits your banners have received. They allow you to see conversion rates of those hits. This tracking helps you evaluate the effectiveness of your promotions. It also helps you evaluate whether you are involved with the right affiliate products in your business.
Think of what your affiliate business would be like without tracking. You would engage in article marketing and in other promotional activities for your website and products. You would deploy affiliate text links and banners on your website. Then you would wait for truckloads of affiliate income to roll in. If it does and you're satisfied with your revenue, you might continue operating according to the status quo.
However, say the revenue is not rolling in as you wish. Without tracking, how would you know what is wrong, and where it is wrong? You wouldn't; you would come up with guesses as to what is and isn't working. You would never be certain though. Tracking would show you exactly which activities are working well and which are not in your business. That is why it is so important to you as an affiliate marketer to 'keep track' of all your marketing efforts.
When you choose an affiliate program, make sure they provide you a tracking service. You want to know how many affiliate product sales you have. You want to know how many hits and conversions you are receiving and what your commissions are each month.
It's the same with your article marketing campaigns. Choose an article distribution service that allows you to track your article writing efforts. You need to know that your hard work is reaching niche publishers and connecting with your niche target markets.
Take tracking seriously when it comes to affiliate marketing. Not to do so means you do not take your affiliate business seriously. You can run into serious profit problems when you ignore the benefits that consistent tracking provides your business.
Jim Slader manages the affiliate program at Article Marketer, the largest article distribution service on the Internet. Earn commissions on a product that virtually sells it; become an Article Marketer Affiliate today. Join the winning team: it's quick and easy .