Writing articles is a great way to share information and experiences when you start your own internet business. It is good to do it right in the beginning, because writing actually is the only way to do it. Actually the frequency should be quite high in the start.
Your target group search the solutions for their questions by typing keywords into the search bars. Your article has to use the same keywords in order to be able to respond this need. This is the reason, why the article must be optimized, i.e. it has to include the right keywords with the right density.
With the optimized articles you serv the search engines and they will thank you by placing the articles high on their result pages.
I do not touch these technical questions here, because here I concentrate on the article content.
1. The Article Planning Quarantees The Quality.
The article has different parts, which all have different tasks. The article planning is an easy way to build the right structure to the article. It has to influence on the thinking and on the behaviour of the reader, it is like a short film, where the start, intro, middle part and the end have all their own jobs.
First decide, what is the idea of the article. This article for instance has an idea to tell about the right way to build the content.
So what you want that the reader think or do when he has read your article? Do you want that he will click the link? Where is the beef? Is there honestly a certain useful thing in the article?
2. The Article Promise Must Be In The Title.
When you start your own internet business and start writing articles, the only thing you have in use is the copy, there are no images and the only link is in the Bio Box. The most important part of the copy is of course the title.
With the title your article will be a winner or the looser, it determines everything in the beginning. There must be a clear promise, what a reader benefits about this article?
The title and the teaser will be seen on the lists of the article directories, so the title just has to draw the attention of the searchers, to shout the promise.
Put your main keyword among the first 4 words of the headline, like my start your own internet business, it will help the search engines to find out the article for the readers.
3. The Teaser Deepens The Emotional Enthusiasm.
If the headline wakes up the readers interest, the teaser goes even deeper by using an emotional copystyle. The reader will get the feeling that the coming information is really excited and useful.
4.The Article Body Tells Benefits, But Not All.
When you start your own internet business and start the article writing, you have to place the major benefits, which the reader gets into the body of the article. But not all, leave the big secret into the landing page. It will be a surprise.
5.The Peak Of The Enthusiasm Is In The Last Paragraph.
When you start your own internet business it is important to share useful information and to arouse the enthusiasm at the same time. An article is like a movie, the enthusiasm fluctuates up and down, so there must be enough bites for the reader. He has to have the feeling that the content is worth to read to the end.
The end of the article offers the happy end effect. Wow, what an article!
6.The Bio Box Copy Makes The Reader To Click.
An effective Bio Box contains the name of the author, the reason, why the author is an expert on his area and how the reader benefits from the visit to the landing page.
The job of the Bio Box is to call the reader into action, to make him to click the link.
When you start your own internet business, the planning gives the article the right structure and educate yourself to write more useful articles for your readers. But still the copystyle makes the article to fly!
Juhani Tontti, B.Sc., Marketing. This is interesting. I invite you to visit my article list to get more information about the article writing when you start your own internet business. Click here!