Keyword Elite is an extremely popular software created by Brad Callen which is used by internet marketers to get the most profitable website traffic. This article explains how to properly use Keyword Elite to increase the amount of targeted traffic to your websites.
When go to the Google home page and type in any keyword or phrase in the Google search box Google will then come up with a list of websites pertinent to the keyword you typed in. The websites on the left of the page are websites who have typically worked incredibly hard to optimize their sitee and get high quality, targeted back links for their website. These sites don't pay any money to be in that position, their hard work has been rewarded with top Google rankings.
If you glance to the right of the page you will usually see some ads appearing on the right in column format. There will also be some ads usually at the very top of the page. These ads are by Google Adwords advertisers. These advertisers are paying to be in that position to get their ads in front of people in the hope that their ads will be clicked on. One portion of website owners have got there for free. The other are paying for the service.
There is a software tool that can help you with both your search engine optimization for your website and your Google Adwords campaigns and I'm going to reveal how to use that tool for these purposes.
To use it for purely free search engine optimization follow these simple steps:
Select Project 1 which is "create a keyword list". Then in step 2 insert the main keyword that you believe you want to use to actively promote your website. Let's say your site was about bonsai gardening, that's the phrase that you would put into step 2. Next go to step 3 and choose Overture and move the slider in step 4 to just 100 keywords.
As we aren't after a massive keyword list but a smaller list of highly targeted and related keywords we choose Overture and a small number of keywords. Then once Keyword Elite has completed the task click on "report view" and "edit tab". This is the place to further analyze competitive keywords.
Our goal now is to find out how much traffic these specific keywords would generate to our websites if we either used these words on Google Adwords or had high search engine rankings for these particular keywords.
Alternatively you could try using free keyword tools.
Such tools are the Overture keyword tool, the Good Keywords tool and even the Adwords keyword tool.
Click on the first keyword in the generated list and just scroll down 15 or 20 words from the top. Select the top 20 keywords by holding SHIFT on your keyboard and clicking the 20th keyword. Simply right click and select "send keywords to project 2" from the menu. Many of the projects are, in fact, interactive with one another.
The software will automatically insert the keywords that you have selected into project 2.
Next simply select all of the search engines in step 3 as we want to get as much information as we possibly can about these 20 keywords. In step 4 of this project choose KEI, Google broad match and Top Bids. Then click okay.
After the software starts processing this task click on "report view". The area that's critical for us to analyze is "searches column" as this is the column that will give us a rough guide of how many visitors we would expect to get if we were ranking well in Overture for that term every month. To get an idea of the Google traffic you would get from a top Google ranking then multiply that Overture figure by 7.
This project is a fantastic way of analyzing whether to optimize your website for that keyword.
It's important to sort the "searches column" list in descending order so that the keyword that generates the most traffic is at the top.
I would advise that if your website is new (under a year old) you should not optimize your site for the top keyword. It's much easier when starting out to rank well for longer keyword tail phrases. So for this purpose I would suggest selecting 1-3 of the other keywords generated when you are first starting out.
Getting back to our project, click on the R/S ratio column as this will put the list in ascending order. You will then see keywords that have a low R/S ratio which means few people are advertising on these keywords, however, the good news is that there are a lot of monthly searches for this keyword. Therefore, it's a great niche to get started with as there is low competition but a lot of searches (buyers) looking for information on this topic.
You will also notice the Adwords CPC column and also clicks and position columns. This information tells us that if, for example, we had a number 1 position for bonsai gardening what we would expect to pay per click and how many clicks we would expect to receive every day.
This is a very powerful way of using Keyword Elite to see whether or not it is a good idea, and profitable, to bid on a certain keyword. This report will also tell you the number of other advertisers there are on Adwords. Typically, the best and most profitable keywords are usually the ones that have around 8-13 advertisers. This shows that people are making money on this keyword plus the fact that there isn't too much competition.
Of course at this point you could also use Project 5 and legally spy on your competitors to find keywords that they are advertising on for more than a week.
If there are under 3 advertisers for your keyword it probably means that people have tried advertising on that keyword and it hasn't proved profitable. So at this point take advantage of this software and let it help you avoid making the same mistakes that other advertisers have already may.