The graphical displays, lighting, and other components of your trade show booth play a key role in attracting attendees. While a vibrant and attractive tradeshow booth design can inspire visitors and pave the road for qualifying leads, a poorly constructed booth can set the stage for failure. The challenge is to build your booth so it stands out from the crowd of other exhibitors without diluting the consistency of your message and brand. There are many subtle tricks you can deploy to achieve that goal. Below, you'll discover four design tips for making a splash with your booth at your next event.
Tip #1: Lighting For Warmth And Focus
Lighting can play an important role in attracting visitors and directing their attention. It can be used aggressively to entertain attendees or to create a subtle ambiance of warmth and comfort. For example, an intricate laser show can draw huge crowds of visitors and hold their attention for the duration of the show. By contrast, a warm light cast upon your company's latest product offering can direct attendees' attention without seeming abrasive or overbearing. You can use lighting in your tradeshow booth design to achieve a number of useful effects.
Tip #2: Grab Attention With Movement
Motion attracts attention at trade shows. The reason why is because most event exhibitors fail to use motion effectively in their tradeshow booth design. Attendees are seldom treated to anything that sparks their interest or imaginations. You can take advantage of this in a number of creative ways. For example, play a fast-moving DVD on a widescreen TV or use displays that rotate. When you or your staff is giving product demonstrations, use plenty of hand motions. In each of these cases, the movement grabs the attention of visitors, drawing them in. Most exhibitors don't leverage the power of movement in their tradeshow booth design.
Tip #3: Limit The Message
Trade show attendees are bombarded with waves of graphics, displays and slogans. That makes it difficult to create a lasting memory in the minds of visitors who visit your trade show booth. One of the most effective strategies to avoid this problem is to limit the number of messages your booth communicates. If you're promoting several different products, consider eliminating all but a few of them. If you're advertising one product with a long list of dozens of features, identify the five most powerful benefits and remove the others. Your tradeshow booth design should focus on the most powerful message possible. If you dilute that message, you reduce your chances of being memorable to visitors.
Tip #4: Use Color Creatively
The colors you use in your tradeshow booth design should be both visually stimulating and professional while establishing a predefined mood. Dark blues and greens promote a general sense of professionalism while vibrant reds tend to attract attention and stimulate excitement. Leaning too far in one direction can interfere with your company's overall message and goal. If possible, limit the number of colors you use at your trade show booth to avoid overwhelming your visitors.
Your Design Should Support Your Goals
Your booth should be designed in a way that supports your goals for the event. That is, it's easy to call attention to your booth with extravagant light shows and provocative displays, but these elements should be used to enhance your company's image, encourage trust among visitors, and help you qualify leads for follow-up after the event. Otherwise, you'll run the risk of your booth's design overshadowing your goals.
In the end, tradeshow booth design is about making a lasting impression that motivates people to do business with your company. If you are looking for help in popular trade show cities like Louisville, Reno, or Chicago, trade show booth designers can come to the rescue and provide you with the booth of your dreams.
Christine O'Kelly provides useful trade show articles for Productive Displays, Inc., a prominent Chicago trade show booth designer and supplier. They offer creative displays, banners, and lighting solutions for your tradeshow booth design.