Think of those times you clicked on website pages to find information on a particular subject only to find gibberish. You have certainly encountered this cyber phenomenon countless times. This is content that offers you nothing new. This is content in the form of web articles that are nothing more than sales pitches designed to get you to click to a site. The sole purpose of these articles is for you to get out your credit card and make a purchase.
More often than not, these articles do not achieve their desired purpose. Why is that? It's because you saw right through them and decided you could not trust the author behind the article. You did not feel comfortable with him or her enough to click back to their website for further information on their affiliate or other products. This person's article promotion campaign failed, at least with you, but probably with a host of others as well. It failed because the article's intent was wrong. A good article, aside from quality writing, is one that has proper intent.
When it comes to article writing, for widespread article distribution, you have to get three things straight. First, you need to write your articles properly when it comes to grammar, spelling, and structure. Those are the basics of any good article. Second, the article needs to be loaded with useful information within the structure you have set for the article. Third, the article has to have the proper intent, and that intent is to "inform", not to "sell".
A good article adheres to all the accepted conventions when it comes to spelling, grammar, and structure. This means an article will not annoy a reader with spelling errors, and confusing sentences and phrases that muddle meaning. A good article will flow from an opening that describes the focus of the article, to an ending that ties everything together and inspires action. In between, will be loads of useful information that helps readers learn something new.
This information will aid them in solving problems, issues, and concerns they have. It will also help them make informed buying decisions relevant to your article topic. A good article will encourage a reader to click your link back to your website where you can further educate them and eventually sell to them.
There is one important thing in all of the above. There is one issue that oversees all of the grammar, spelling, structure, and content, and that is the intent of the article. A good article wants to "give' to a reader. A good article wants to give timely, relevant, useful information that enlightens a reader. A good article offers something new to a reader. In any article promotion campaign you want to get out articles that leave readers with the impression "This person knows what they are talking about, they understand my concerns". That kind of a response from a reader tells you your intent was right.
A poor article has a reader thinking "What a bunch of baloney, who is he or she trying to bamboozle here, with this pie-in-the-sky-rhetoric about their product?" That's because a poor article designed to "get", or to "sell" with no concern for a customer's "concerns" lessens the writer's credibility in the reader's eyes. You do not want this to be the result of your article writing efforts.
You want your readers to get to the end of your article and have a more favorable impression of you than when they began the article. This encourages those links back to your website. Here you give them more information, which may lead to a sale. The thing is you didn't perform the "hard sell". Your article had the proper intent behind it, which was to inform the reader. You know you have plenty of time to sell when you build trust with a reader, who then of their own volition links back to your website because of that trust in you.
Make sure your articles have the proper intent. Yes, a well-written article needs proper spelling, grammar, structure, and facts, figures, data, and a host of other useful information. However, the main thing your article needs is the proper intent. They need to have readers' best interests at heart, to meet whatever need's they have concerning a subject. When a reader knows your intention is to give them quality information to help them meet their needs, they will do what they intend to do to meet those needs. That is clicking back to your website where you can further help them.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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