When it comes to promoting your Internet business, one efficient and productive method is article marketing. The Web loves content. Readers who perform information searches on the Web love quality content. Write quality articles that establish your credibility as an internet marketer. When you give quality, in the form of relevant, timely, and informative content, you usually receive quality in return. That quality is in the form of links back to your website where pre-sold customers come ready to buy.
However, they will only link back to your site if your articles do their job. They only do their job if you write them well. A well-written article starts out with a premise and then expands on that premise. It then gives a wrap-up of the subject and encourages the reader to further action. The action you want your reader to perform is clicking on a link back to your website.
Once they are on your home turf, give them further information. Introduce products and services you offer. Alternatively, encourage clicks on affiliate banners and text links that reside on your site. All of this results from great articles which a niche publisher published for you.
A well-written article explains to the reader in the first few lines what the article will focus on. This is where the reader knows right away, what he or she is in for in terms of subject matter. Here, your writing lets the reader know whether they should continue any further.
If your opening lines are too general, or discuss myriad topics with no focus, the reader gets lost. They don't see the central theme of the article and lose interest. Therefore, a good article lets the reader know upfront what the article discusses. A poor article lets the reader know up front that it "may discuss this or that, or even the other as well."
A second attribute of a good article is useful information. People searching the Web constantly come across fluff. They are sick of fluff. This is content that masquerades as useful information but is, in reality, hyper-sales pitches pre-scripted to sell, sell, sell. Their intent is not to inform to pre-sell, pre-sell, pre-sell. There's a big difference between the two.
Readers see blatant sales pitches that don't offer useful information and it annoys them. They see the content, and by extension, the person behind it as having no concern for their needs. They see that the writer just wants a sale and has nothing of substance to offer them. They will normally click away from this type of content.
Quality content that offers information, data, statistics, ideas, processes and procedures is information readers want. They use this information to educate themselves to make wise buying decisions. They use this information to decide if they should investigate a particular company's products or services. They use this information to decide whether the person giving the information is credible.
They then decide whether they should further investigate the provider of the information and what else they have to offer. That's when they click on the links at the end of your articles. A well-written article encourages readers to click through to your website. A poor piece encourages a reader to click away; never reaching your website.
The third thing a well-written article does is end with a succinct conclusion to encourage action. With a good opening letting the reader know what the article is about you engage their interest. With quality exposition, giving relevant, timely, useful information to your reader, you build the credibility you need. Your article body establishes you as an expert in your subject, or at least someone very knowledgeable. Now, conclude with a statement or two focusing on the gist of the article. It spurs the reader to go the next step to get more information.
A poor article meanders lazily to offshoot topics as it goes. It doesn't give a final wrap-up so a reader knows it's time to take further action. It concludes the same way it began: without focus. It doesn't let a reader know what he or she should do next.
Give your readers' articles that snap them to attention in the opening paragraph so they know what your topic is immediately. Give them tons of great information that inspires them to check you out further because of your knowledge set. Give them a tight closing paragraph that makes them want more information from you. Get them clicking to your website where you have them warmed up for what you have to offer.
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
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