When it come's to the gift of a luxury watch, you could do worse than to look to the example set by celebrities to see what's a good idea and what's not.
When actor Hugh Grant bought his girlfriend Jemima Khan a luxury watch, he took the egotistical view that whatever was right for him, would be right for her. He had his own taste in luxury watch and with no regard to her individual tastes or needs he went ahead and bought her a version of his own timepiece.
A little thought to ascertain what she would like, what would suit her or what would meet her needs would have gone a lot further to show her she was special to him and that he had put at least some thought into it. The least he could have done was not by her the same watch that he purchased for his ex! But is it that bad? After all, she did get a luxury watch out of him.
Apparently, it said a lot about the state of their relationship and when it broke down, she took it as a sign that their relationship was doomed to and decided to put an end to it. Maybe if he had bought a better quality luxury watch that was guaranteed to last, she would have seen it as a sign of investment, and by association, seen that he was investing of himself in the relationship. Feeling a little more secure, maybe the relationship wouldn't have broken down.
True. It's not the actual watch that caused the breakdown of the relationship but more the fact that it showed the depth of his feelings towards her and how serious he was about their future together. Men might not think like this but it pays to know that women do. Men have never been brilliant at communicating feelings so women tend to look for it in other ways.
Buy a woman a luxury watch and the right choice will convey feelings that you don't need to put into words. But how to make the right choice? First, do not go cheap. She wants to feel she is priceless to you and she wants to feel special so first of all make it a luxury watch.
Make it a top brand watch and she will understand you are committed to the relationship and not just trying to buy her favours. She will treasure this gift and it will also be a piece that doesn't lose money but something that can later become a family heirloom.
But most importantly, know your woman. Is she a girly girl who will appreciate diamonds and delicate detailing or a practical type who sees function as more important? Think about what she wears, how the watch will blend, the size of her wrist, would she be more likely to go for a bangle style or strap design?
The decision of what luxury watch to give him can be just as difficult when deciding for her. Anything slightly tacky, such as the matching of the two named celebrities above, is a definite no-no and screams insecure chav and chavette.
A man will be more easily swayed in the watch that has a name - whether it be celebrity linked or of historical fame and good reputation. Simple, understated and elegant are very often key to a man's watch and rest assured that, despite his calm exterior, he will be touched by the romantic gesture.
Whichever way you go, it always pays to know your market and as people have found out to their expense, it could be the making or breaking of a relationship.
Expert buyer Catherine Harvey looks at the reasoning behind buying a luxury watch for a loved one.