Free traffic is available in abundance on the internet; you just need to know how to find it!
There are two types of free internet available for the online marketer: search engine traffic and traffic received from strategically placed back links.
Search engine marketing is a science in itself. If you want your website to rank high in the search engines, you need to study and stay on top of the ever-changing search engine optimization world. I can provide a few pointers for ranking your website high in the search engines, but I strongly recommend you purchase an SEO ebook or take an online course in learning how to properly promote your website.
Search engines rank their results based on many factors. Two of these factors are within your control: your website content and your back links.
Your content should always be relevant to your product (never copy text from elsewhere on the internet! Always write original content for your site). The more relevant content you provide for your particular product or service, the more search engines will view your site as a valuable resource for web surfers.
Search engines keep track of how many links on the internet point to your website. The more links, the higher your site will rank in the search results. Another factor is the anchor text used in your back link. If you use the anchor text "email marketing" in your back link, search engines will rank your site higher for any searches that use that exact phrase.
Although not entirely within your control, back links can be placed on the internet via many free methods. You can acquire back links through: writing articles, asking other websites for a link exchange, adding your site to social book marking sites, providing "ink bait", adding your website to online directories, and the list goes on. There are many, many ways to acquire back links to your website. I suggest you perform a search for how to get back links and you will find enough ideas to keep you busy twenty-four hours a day. The more back links you acquire, the higher your site will rank.
While you can purchase back links to your website, it is advisable you make sure those links do not pass "page rank" from the host site to your site. If the purchased links pass page rank to your site, it is possible that Google may penalize your site in the search rankings.
Another great method of back linking is to use a signature on user forums. Let's say you have a website that promotes dog training products. You can join a user forum that focuses on dog training (or dog ownership or pet ownership, etc).
Within your forum profile, you can add a link to your website and a brief line of text, such as "Please visit my website to get my free dog training tips!" Once your profile is in place, you can start communicating with the forum by joining their conversations and providing your input.
As long as you provide worthwhile input to the forum, other users will not object to your signature promoting your website. However, not all forums allow commercial signatures, so make sure you examine other user's signatures before you invest any substantial amount of time participating in forum discussions.
Another great method for getting direct traffic from a back link is to post comments on blogs. There are many blog search engines available online. When you find one, perform a search for your niche keywords and you will get a list of blogs that are relevant to your content. Then, read the author's posts and place a non-spam, relevant comment. Your comment will include a back link to your site which will draw visitors to that particular blog to your site.