With just a little extra effort it is more than possible to save a considerable amount of money when you go out to do your regular grocery shopping. Being aware of tactics that shops use, and turning these around so you're able to take advantage of them will reduce your normal shopping bill by almost half in many cases. All it takes is a little extra time, a little extra thought, and a little more awareness.
The first thing to make sure that you do is to create a shopping list. This might be something your parents used to do, and perhaps you don't really bother - after all, you can remember it all, or make it up as you go along can't you? The problem is, you are immediately leaving yourself vulnerable to the shop's subtle tactics, and it is a fact that the vast majority of those who go shopping without a list will pay at least double that which is spent by those people who go in and have a list. You might not always stick exactly to the list, possibly adding the odd item because of a good offer, but on the whole, you'll be more likely to come out with the items on your list than half the shop.
Another thing to consider is eating first. Going food shopping is a very bad idea, and the shops will take advantage of you again. By making sure that the smell of fresh bread being baked circulates the shop, they'll have even slightly empty stomachs growling for food, which will result in shoppers reaching out for anything that looks good. There are shops which have their bakery department right near the door, so you get that lovely smell as soon as you walk in, putting you in a good food mood. Believe it or not, there are even some shops that have the bakery department near the ventilation system, so that the smell is continually wafted through the shop. Going shopping on a full stomach will harden you to such tactics and make you far less vulnerable.
Another tactic shops use to part you from your money is by placing or positioning items they want to sell in particular places. End of the aisle displays, bins and promotional stands all vie for your attention, and these are fairly obvious. What is less obvious is the middle shelf tactic. By placing the items they really want you to buy, such as the more expensive or more profitable brands on the middle shelf at eye level you are more likely to notice and buy these. The next most preferable products will be at the top, with the least profitable at the very bottom where they are less visible. Learn to scan the bottom of shelves for the real bargains.
You should also be aware of shop's own brands. These are usually labelled very plainly with just a single color printed on white, and looks cheap. Many people avoid these simply because they don't like other people seeing their trolley or basket and making a judgement about them. This is absurd, but does happen a great number of times. Of course, this is a tactic done deliberately by the shop. So, by not buying these very cheap products you are letting the store win. In fact, you'll find that these very cheap products are almost always very much the same quality as the more expensive goods, and in many cases are even manufactured by the same company, but with different labels added!
By being aware of such tactics and shopping wisely, using any saving coupons, frequent shopper rewards and special offer discounts, you'll be saving a significant portion of your shopping bill every week, adding up to hundreds of pounds a year - which could go towards paying for a summer holiday!